# Growth Marketing Lead

**Company**: Anthropic
**Location**: San Francisco, CA
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $320,000-$400,000 USD
**Category**: Marketing
**Industry**: Technology
**Wikidata**: https://www.wikidata.org/wiki/Q116758847

**Apply**: https://job-boards.greenhouse.io/anthropic/jobs/5444769008?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_ca82d603-0f1

## Description

## Job Overview

We're seeking a Growth Marketing Lead to scale our performance marketing efforts. You'll define channel strategies, develop programs for distinct customer segments, and drive measurable impact from demand creation through customer growth.

## Key Responsibilities

- Own global performance marketing channel strategy across all channels

- Execute growth campaigns end-to-end across acquisition, activation, and retention

- Build campaigns and programs for consumers, developers, and businesses

- Own self-serve and product-led B2B demand generation for Team, Enterprise, and the API

- Partner with Data Science on incrementality, holdouts, attribution, lifetime value, and payback

- Drive experimentation and incrementality measurement

- Work with Growth Product and Growth Engineering on top-of-funnel experiments and the marketing stack

- Collaborate with Brand, Content, and Product Marketing on high-quality creative

- Turn complex analysis into clear recommendations for senior leadership and shape the long-term roadmap

## Requirements

- 10+ years in growth or performance marketing at high-growth technology companies

- Proven experience leading a growth marketing function, owning the team, budget, and KPIs

- Experience driving self-serve and product-led B2B demand generation and consumer growth

- Strong analytical and problem-solving skills, with the ability to work effectively with data scientists

- Excellent communication and writing skills

- Technical background or ability to work effectively with engineering teams

## Preferred Qualifications

- Experience marketing to developers or other technical audiences

- Familiarity with SEO and lifecycle marketing

- Experience working on products with dual B2C and B2B funnels

- Background in consumer subscription businesses

- Founder background

## Logistics

- Annual salary: $320,000 - $400,000 USD

- Location-based hybrid policy: 25% office time

- Visa sponsorship available

## Benefits

- Competitive compensation and benefits

- Optional equity donation matching

- Generous vacation and parental leave

- Flexible working hours

## Skills

### Required
- growth marketing
- performance marketing
- channel strategy
- demand generation
- experimentation
- data analysis
- marketing automation

### Nice to have
- AI marketing
- developer marketing
- SEO
- lifecycle marketing
- consumer subscription businesses

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/anthropic/jobs/5444769008?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)