# Senior Product Marketing Manager **Company**: Boeing **Location**: Seattle, WA, WA **Experience**: senior **Job type**: full-time **Salary**: $173,400 - $234,600 **Category**: Marketing **Industry**: Aerospace & Defence **Apply**: https://boeing.wd1.myworkdayjobs.com/en-US/EXTERNAL_CAREERS/job/USA---Seattle-WA/Senior-Product-Marketing-Manager--Flight-Operations_JR2026529319-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/job/senior-product-marketing-manager-ca770356-ee1/ ## Description We are seeking an experienced Senior Product Marketing Manager to lead marketing for Boeing Digital Services' Flight Operations portfolio in Seattle, WA or Englewood, CO. This role requires direct experience in commercial airline Flight Operations, deep B2B technology product marketing expertise, and a demonstrated ability to translate complex solutions into compelling customer value. **Position Responsibilities:** - **Product Positioning and Messaging** - Serve as the primary product marketing expert for the Flight Operations portfolio - Develop and evolve product positioning, messaging, value propositions, and messaging source documents - Translate complex aviation technologies into clear, compelling customer benefits and business outcomes - Ensure consistent messaging across sales materials, campaigns, digital channels, events, and customer communications - **Go-to-Market Strategy and Product Launches** - Lead go-to-market planning and execution for new products, capabilities, features, and major releases - Develop launch strategies, messaging, content, sales enablement, and customer communications aligned with business objectives and revenue goals - Coordinate cross-functional launch activities across product management, sales, demand generation, communications, and events teams - Measure launch effectiveness through customer engagement, adoption, pipeline, and business impact - **Content Creation and Marketing Execution** - Personally develop high-quality product marketing content, including PowerPoint presentations, product sheets, solution briefs, website content, customer stories, videos, and launch materials - Create compelling product narratives, demonstrations, and customer-facing materials that communicate product capabilities, differentiation, and business value - Develop and execute product marketing programs, including email campaigns, nurture programs, webinars, and digital marketing initiatives - Partner with creative, digital, and demand generation teams while maintaining ownership of product messaging, content quality, and execution - **Demand Generation and Sales Enablement** - Partner with demand generation and sales teams to develop integrated campaigns and account-based marketing programs that generate customer engagement, leads, and pipeline - Create campaign messaging, email content, promotional assets, and supporting materials for priority audiences and target accounts - Develop sales presentations, product overviews, competitive battlecards, demo narratives, and objection-handling guides - Train and enable sales teams to confidently communicate product value, capabilities, and competitive differentiation - Participate in customer meetings and sales engagements to support opportunities and help articulate product value - **Market, Customer, and Competitive Insights** - Maintain a strong understanding of commercial aviation, airline flight operations, customer needs, buying behavior, and competitive dynamics - Analyze market opportunities, competitive positioning, customer needs, and buying behavior to identify growth opportunities and inform marketing and business decisions - Evaluate product-market fit, market sizing, customer segmentation, ideal customer profiles, buyer personas, and target account opportunities - Translate customer feedback, market trends, and competitive intelligence into actionable recommendations for product management, sales, and marketing teams - **Customer Engagement and Product Evangelism** - Lead and present product-focused webcasts, webinars, customer briefings, and virtual events - Confidently represent the Flight Operations portfolio at industry conferences, trade shows, customer meetings, executive briefings, and speaking engagements - Develop and deliver product presentations, demonstrations, event content, and thought leadership that communicate product value and differentiation - Create customer success stories, case studies, testimonials, and reference materials that demonstrate measurable business outcomes - Actively engage with customers and prospects at industry events, trade show booths, and sales meetings to support awareness, engagement, and pipeline development **What Success Looks Like:** - Customers clearly understand the value, differentiation, and operational outcomes delivered by Boeing Digital Services' Flight Operations portfolio - Product launches and marketing campaigns are successfully executed with compelling messaging, high-quality content, and measurable customer engagement and pipeline impact - Sales teams are equipped with effective presentations, product knowledge, competitive insights, and enablement materials that support revenue growth - Webcasts, customer presentations, industry events, and thought leadership strengthen market presence, customer engagement, and demand generation - Market and customer insights improve targeting, product-market fit, competitive positioning, and go-to-market effectiveness **Basic Qualifications (Required Skills/Experience):** - 8+ years of experience in product marketing or solution marketing, with substantial hands-on experience marketing B2B technology or software solutions - 5+ years experience in commercial airline Flight Operations - 5+ years experience developing product positioning, messaging, value propositions, go-to-market strategies, and product launches - 5+ years experience developing and executing integrated marketing and demand generation campaigns that support customer engagement, pipeline, and revenue goals **Preferred Qualifications (Desired Skills/Experience):** - Ability to independently develop and execute product marketing deliverables, including PowerPoint presentations, product collateral, sales enablement, email campaigns, webinars, and launch programs, with examples of completed work and measurable results - Ability to quickly learn complex technologies and translate technical concepts into simple, compelling messaging that communicates customer value without relying on jargon - Experience marketing airline flight performance, flight optimization, electronic flight bag, flight planning, or operational efficiency solutions - Experience with aviation software providers, aircraft manufacturers, airlines, or aviation technology companies - Experience evaluating product-market fit, market opportunities, customer segmentation, and target account strategies - Experience supporting account-based marketing programs and enterprise sales campaigns - Familiarity with Salesforce, marketing automation platforms, account-based marketing tools, and marketing analytics - Experience presenting at aviation industry conferences, trade shows, and customer events - Strong analytical skills and experience translating customer, market, and competitive insights into actionable marketing recommendations - MBA or advanced business, aviation, or technical degree For more fresh new jobs, check out [yubhub.co](https://yubhub.co/). ## Skills ### Required - product marketing - B2B technology - commercial airline Flight Operations - marketing strategy - demand generation ### Nice to have - aviation software - account-based marketing - Salesforce - marketing analytics - MBA --- Source: [Apply at boeing.wd1.myworkdayjobs.com](https://boeing.wd1.myworkdayjobs.com/en-US/EXTERNAL_CAREERS/job/USA---Seattle-WA/Senior-Product-Marketing-Manager--Flight-Operations_JR2026529319-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)