# Senior Marketing Strategist

**Company**: Thomson Reuters
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://thomsonreuters.wd5.myworkdayjobs.com/en-US/External_Career_Site/job/Brazil-Cricima-Santa-Catarina/Senior-Marketing-Strategist_JREQ202034?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_c9f10332-bb6

## Description

We are seeking a Senior Marketing Strategist to join our team. As a Senior Marketing Strategist, you will be responsible for developing and executing marketing strategies that drive business growth, strengthen our brand, and generate qualified demand for our solutions.

Key responsibilities include:

- Developing marketing strategies aligned with business objectives and organisational priorities

- Leading demand generation, brand positioning, and market growth initiatives

- Planning, executing, and tracking multi-channel campaigns focused on customer acquisition, engagement, and retention

- Analysing market trends, consumer behaviour, and competitor activity to identify strategic opportunities

- Collaborating with Sales, Product, Customer Success, and Communications teams to ensure alignment and maximise results

- Monitoring performance indicators, campaign ROI, and funnel metrics, proposing continuous optimisation actions

- Developing go-to-market plans for new products, solutions, and strategic initiatives

- Managing internal and external stakeholders, influencing data-driven decisions and market insights

- Promoting Thomson Reuters values and behaviours in daily work

To be successful in this role, you will need:

- A bachelor's degree in Marketing, Administration, Communications, Advertising, Economics, or related fields

- Consolidated experience in Strategic Marketing, Demand Generation, Growth Marketing, or related areas

- Experience in building and executing B2B marketing strategies

- Advanced knowledge of data analysis, marketing metrics, sales funnel, and campaign performance

- Experience with planning and managing digital and multi-channel campaigns

- Ability to transform data and insights into strategic recommendations for the business

- Skill in managing multiple projects simultaneously in a dynamic and collaborative environment

- Excellent verbal and written communication, with influence across different audiences and organisational levels

- Advanced English for interaction with global teams and stakeholders

- Analytical profile, result-oriented, innovative, and with strong execution capabilities

In return, we offer:

- Hybrid work model

- Flexibility and work-life balance through our "Flex My Way" policy

- Professional development and growth opportunities through our "Grow My Way" program

- Competitive industry benefits, including medical and dental assistance, mental health days, performance incentives, and financial well-being resources

- Global culture recognised for inclusion and belonging, flexibility, and work-life balance

- Opportunities for social impact through our Social Impact Institute, including paid volunteer days and pro bono projects

## Skills

### Required
- Marketing Strategy
- Demand Generation
- Growth Marketing
- Data Analysis
- Digital Marketing
- Multi-channel Campaigns
- Project Management
- Communication
- English

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Source: [Apply at thomsonreuters.wd5.myworkdayjobs.com](https://thomsonreuters.wd5.myworkdayjobs.com/en-US/External_Career_Site/job/Brazil-Cricima-Santa-Catarina/Senior-Marketing-Strategist_JREQ202034?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)