# Manager - Branding

**Company**: Meesho
**Location**: Bangalore, Karnataka
**Work arrangement**: onsite
**Experience**: senior
**Job type**: Full Time Employee
**Category**: Marketing
**Industry**: E-commerce

**Apply**: https://jobs.lever.co/meesho/00ce22b9-5185-4b21-a3c0-172a3fd74a30?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_c9f0e79c-5ad

## Description

## Job Description

### About the Team

The Commerce Platform team at Meesho drives end-to-end growth, strategy, and operational excellence across key verticals:

- User Growth: Scales the full lifecycle funnel, from acquisition and activation to retention.

- Marketplace: Focuses on strengthening the seller ecosystem and improving selection quality.

- Category: Identifies high-potential segments, launches and scales new categories.

- Mall: Builds a trusted branded destination for quality-conscious users.

- Pricing: Ensures competitiveness and affordability.

- Content Commerce: Powers content-led discovery through creator ecosystems.

### About the Role

As a Manager – Branding, you will anchor the branding pods within User Growth. You will own Meesho’s brand strategy end to end: understanding what holds users back and what brings them back, turning those insights into sharp brand briefs, and leading the campaigns that land them across TV, digital and influencers.

### Responsibilities

- Consumer Understanding: Interact with users to understand barriers and triggers, and synthesize insights into actionable direction.

- Brand Strategy & Briefs: Develop Meesho’s brand strategy and write brand briefs.

- Communication Strategy: Define the communication strategy and channel mix.

- Cohort-Led Messaging: Tailor communication for distinct user cohorts.

- Campaign Ownership: Own large-scale campaigns end to end, from brief to launch to measurement.

- Stakeholder Management: Collaborate with Product, Design, Analytics, Marketing, Legal, and external agencies.

- Team Leadership: Lead and develop the branding pod, set priorities, and remove roadblocks.

### Requirements

- Education: MBA from a top-tier institute (IIM, ISB or similar) with a subsequent move into branding.

- Experience: 4+ years of hands-on experience in brand management or consumer marketing.

- Hands-on Branding: Prior, direct branding experience is essential.

- First-hand Consumer Understanding: Demonstrated experience of personally interacting with consumers.

- Campaign Ownership: Direct ownership of significant campaigns.

- Communication: Excellent storytelling, negotiation and communication skills.

- Leadership: Team management experience and the ability to advocate for user-driven decisions.

### Benefits

We offer competitive compensation, employee-centric benefits, and a supportive work environment. Our holistic wellness program, MeeCare, includes benefits across physical, mental, financial, and social wellness.

## Skills

### Required
- Brand Strategy
- Communication
- Leadership
- Consumer Insights

### Nice to have
- MBA
- Branding Experience
- Campaign Ownership

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Source: [Apply at jobs.lever.co](https://jobs.lever.co/meesho/00ce22b9-5185-4b21-a3c0-172a3fd74a30?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)