# Campaign Planning and Activation Manager **Company**: Thomson Reuters **Location**: United States of America, Eagan, Minnesota **Work arrangement**: hybrid **Experience**: senior **Job type**: full-time **Salary**: $100,100 USD - $185,900 USD **Category**: Marketing **Apply**: https://thomsonreuters.wd5.myworkdayjobs.com/en-US/External_Career_Site/job/United-States-of-America-Eagan-Minnesota/Manager--Campaign-Planning-and-Activation_JREQ204870?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_c9e544a3-38b ## Description Thomson Reuters is seeking a strategic, execution-focused Campaign Planning and Activation Manager to join the Tax, Audit, and Accounting marketing team. In this role, you will own the strategy and deployment of full-funnel, omni-channel marketing campaigns for specific tax products with a focus on CoCousel Tax, Audit and Accounting, , driving awareness, engagement, pipeline, and revenue growth across acquisition, upsell, and cross-sell motions. **Key Responsibilities** **Strategy & Planning** - Own annual and quarterly campaign strategies for assigned products, aligned to acquisition, upsell, and cross-sell goals. - Translate go-to-market priorities and customer/persona insights into integrated campaign plans , objectives, messaging, channel mix, budget, and KPIs. - Lead campaign brief development in alignment with the Marketing Strategy roles, aligning content marketing, product marketing, and other stakeholders before activation. - Balance long-term strategy with agility to respond to market opportunities and business priorities. **Execution** - Design and deploy full-funnel campaigns across paid digital, paid social, organic search, email/nurture, and BDR programs, partnering with enterprise digital on digital journey touchpoints. - Build and execute media channel and sponsorship plans that reach target customers at the right frequency and cadence to hit campaign objectives. - Partner on digital customer journey mapping to ensure seamless experiences across touchpoints. **Cross-Functional Project Management** - Serve as primary campaign project manager, coordinating workstreams across teams for on-time, on-budget, on-quality delivery. - Manage intake of briefs, assets, and deliverables; proactively identify and resolve bottlenecks, and drive continuous improvement in how campaigns move through the pipeline. - Lead regular status reviews with stakeholders, maintaining visibility into timelines, budgets, and deliverables. **Performance & Budget** - Define success metrics and reporting frameworks with the analytics team; report on full-funnel performance (impression to closed sale) through the lenses of campaign, asset, and channel performance, with actionable optimization recommendations. - Own budget allocation and spend across assigned campaigns , tracked, reconciled against plan, and optimized for ROI. - Conduct post-campaign analysis, apply learnings to future planning, and continually test and iterate to scale what works. - Stay current on emerging marketing trends and technologies, incorporating relevant innovations into campaign strategy. **Accountability** - Full-funnel pipeline and revenue contribution against acquisition, upsell, and cross-sell targets - On-time, on-budget delivery of campaigns and deliverables - Consistency and quality of campaign experience across all channels and touchpoints **What's in it For You?** - Hybrid Work Model: We've adopted a flexible hybrid working environment for our office-based roles while delivering a seamless experience that is digitally and physically connected. - Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. - Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow's challenges and deliver real-world solutions. - Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing. ## Skills ### Required - integrated B2B marketing - campaign strategy - demand generation - project management - analytical mindset - marketing tech stacks ### Nice to have - experience in tax, audit or and accounting industry --- Source: [Apply at thomsonreuters.wd5.myworkdayjobs.com](https://thomsonreuters.wd5.myworkdayjobs.com/en-US/External_Career_Site/job/United-States-of-America-Eagan-Minnesota/Manager--Campaign-Planning-and-Activation_JREQ204870?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)