# Senior Field Marketing Manager

**Company**: ZoomInfo
**Location**: Remote, US-MA
**Work arrangement**: remote
**Experience**: senior
**Job type**: contract
**Salary**: $104,650-$164,450 USD
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/zoominfo/jobs/8594331002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_c8fa0ea2-7ae

## Description

ZoomInfo is where careers accelerate. We move fast, think boldly, and empower you to do the best work of your life.

As a Senior Field Marketing Manager, you will be a strategic marketing leader and AI-forward practitioner with a proven track record of driving revenue growth in your assigned segment. This role sits at the intersection of marketing innovation and sales enablement, leveraging cutting-edge AI tools and data-driven insights to create high-impact, event experiences that accelerate pipeline and close deals faster.

**Responsibilities**

- Drive Strategic Marketing Planning and Execution: Lead the strategy and execution of comprehensive event marketing plans for your assigned segment, including budget management, goal-setting, and KPI tracking to achieve pipeline quantity, quality, velocity, win rates, and ROMI. Leverage AI-powered analytics and predictive modeling to optimize resource allocation and forecast campaign performance.

- Partner Closely with Sales: Be the dedicated POC for your assigned segment, work hand-in-hand with segment sales leaders, account executives, SDRs to identify priorities and develop strategic event marketing programs that engage priority accounts and accelerate pipeline.

- Execute High-Impact Online and Offline Activations: Plan and execute memorable experiences trade shows and conferences, executive roundtables, luncheons/dinners,, direct mail, e-gifting, and proprietary events. Own all aspects of activation logistics,venue selection, communications, speaker management, attendee engagement, and post-event follow-up.

- Lead Cross-Functional Collaboration: Work closely with events, demand generation, marketing operations, and creative teams to ensure alignment and maximize campaign effectiveness. Share best practices, evangelize AI-powered workflows, and contribute to the overall success of marketing and sales partnerships.

- Analyze and Optimize: Monitor and analyze campaign performance, providing insightful reports to sales and marketing leadership. Leverage AI-powered attribution modeling, sentiment analysis, and predictive insights to identify trends, optimize campaigns, and demonstrate marketing's impact on pipeline and revenue.

**Requirements**

- 5-7 years of B2B marketing experience with a minimum of 4 years in field marketing/event experience for a high-tech or SaaS company. Proven success developing and executing integrated campaigns that drive measurable pipeline and revenue growth.

- Demonstrated experience leveraging AI tools for marketing applications including generative AI for content creation, predictive analytics for targeting and scoring, and AI-powered personalization at scale.

- Proven ability to execute integrated programs that combine field marketing scale with account-level personalization and strategic thinking with AI-enabled execution.

- Strong analytical and strategic planning skills with the ability to translate business objectives into actionable marketing strategies. Comfort working with AI-generated insights and translating data into recommendations.

- Exceptional interpersonal and communication abilities. Proven track record building strong relationships with sales leaders and cross-functional partners. Experience articulating the value of AI-powered marketing initiatives to diverse stakeholders.

- Proven ability to manage multiple projects simultaneously, prioritize effectively, and deliver results in fast-paced environments. Track record of using AI and automation to increase productivity and scale impact.

- Experience using MarTech such as Marketo, Outreach, Salesforce, Splashthat, Reachdesk.

- Experience using AI-powered tools: Claude, Jasper, Copy.ai or similar generative AI platforms.

- Ability to travel up to 20% of the time.

**Benefits**

We offer comprehensive benefits, holistic mind, body and lifestyle programs designed for overall well-being.

**Salary**

$104,650-$164,450 USD

## Skills

### Required
- AI-powered marketing
- event marketing
- field marketing
- B2B marketing
- marketing automation
- data analysis
- strategic planning
- communication
- project management

### Nice to have
- Marketo
- Outreach
- Salesforce
- Splashthat
- Reachdesk
- Claude
- Jasper
- Copy.ai

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/zoominfo/jobs/8594331002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)