# Sr. Product Insights Researcher **Company**: Target **Location**: Minneapolis, MN **Work arrangement**: hybrid **Experience**: senior **Job type**: full-time **Salary**: $95,000.00 - $171,000.00 **Category**: Research **Industry**: Retail **Apply**: https://target.wd5.myworkdayjobs.com/en-US/targetcareers/job/1000-Nicollet-Mall-MinneapolisMN-55403-2542/Sr-Product-Insights-Researcher_R0000480338?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/job/sr-product-insights-researcher-c8f880dc-19b/ ## Description We are seeking a Sr. Product Insights Researcher to join our Product Insights team, which leads consumer research for Target's Owned Brand products portfolio. As a Sr. Product Insights Researcher, you will focus on leading end-to-end consumer research, integrating consumer understanding throughout development, translating insights into decisions, strategic cross-functional partnership, external research partner management, and management of projects. Responsibilities: - Lead end-to-end consumer research, including scoping, designing, executing, analyzing, synthesizing, and communicating qualitative and quantitative consumer research. - Translate business and technical questions into clear learning objectives, hypotheses, research plans, and success criteria. - Select fit-for-purpose methodologies based on the decision being made. - Develop research materials, including discussion guides, questionnaires, screeners, stimuli, and testing protocols. - Ensure appropriate methodological rigor, sample design, data quality, documentation, and research integrity. - Bring consumer learning into the product and packaging development lifecycle. - Identify consumer needs, behaviors, barriers, motivations, Jobs-to-Be-Done, and unmet opportunities that can inform product and packaging strategy. - Translate consumer needs into actionable product and packaging experience requirements, design criteria, and development guardrails. - Support concept development, product innovation, assortment decisions, packaging development, claims, pricing/value questions, and product optimization. - Connect learning across research phases and existing knowledge. - Synthesize complex consumer learning into clear actionable insights. - Communicate insights through compelling reports, presentations, workshops, and storytelling. - Influence stakeholders by connecting consumer evidence directly to the business or product decision at hand. - Build strong partnerships across Merchandising, Product Development/Design, Packaging, Sourcing, Quality/Regulatory, Enterprise Insights, and other business functions. - Identify and manage external research suppliers when appropriate. - Independently lead multiple research initiatives simultaneously. - Maintain strong operating discipline, documentation, stakeholder communication, and on-time delivery. Requirements: - Bachelor's degree in Market Research, Sensory and Consumer Science, Statistics, or a related field. - Relevant experience conducting consumer, market, product, or experience research. - Demonstrated experience designing and executing both qualitative and quantitative research. - Strong understanding of research design, sampling, questionnaire/discussion guide development, data quality, and research ethics. - Working knowledge of statistics and ability to analyze and interpret quantitative consumer data. - Demonstrated ability to translate research findings into clear business, product, or packaging recommendations. - Ability to independently scope research from initial business question through final recommendation. - Strong critical thinking and problem-solving skills. - Ability to manage multiple projects and priorities simultaneously. - Strong written, verbal, presentation, and storytelling skills. - Demonstrated ability to collaborate and influence within cross-functional teams. - Comfortable working in ambiguity and adapting research approaches as business needs evolve. Preferred Qualifications: - Master's degree in Consumer Research, Psychology, Market Research, Sensory and Consumer Science, Statistics, or related discipline. - Experience conducting research that directly informs product and/or packaging development. - Experience within retail, consumer product goods, agency for multiple industries. - Experience integrating qualitative and quantitative learning into a cohesive research story. - Experience with product testing, sensory consumer research, or consumer experience research. - Strong statistical foundation with experience using Excel, XLSTAT, SPSS, R, or similar analytical tools. - Experience with research platforms for survey programming, qualitative research, product testing, or sensory research. - Exposure to advanced methodologies. - Experience managing external research agencies and vendors. - Experience facilitating workshops, co-creation sessions, or cross-functional research discussions. - Familiarity with AI-enabled research, synthesis, or analytics capabilities. This is a hybrid/flexible work arrangement role, requiring work to be performed both onsite at the Target HQ MN location and virtually. For more fresh new jobs, check out [yubhub.co](https://yubhub.co/). ## Skills ### Required - Market Research - Sensory and Consumer Science - Statistics - Qualitative and Quantitative Research - Data Analysis - Communication - Project Management ### Nice to have - Master's degree in Consumer Research - Experience conducting research that directly informs product and/or packaging development - Experience within retail, consumer product goods - Experience integrating qualitative and quantitative learning - Experience with product testing - Strong statistical foundation - Experience with research platforms - Exposure to advanced methodologies --- Source: [Apply at target.wd5.myworkdayjobs.com](https://target.wd5.myworkdayjobs.com/en-US/targetcareers/job/1000-Nicollet-Mall-MinneapolisMN-55403-2542/Sr-Product-Insights-Researcher_R0000480338?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)