# GTM Manager (Internet Cafes & Esports)

**Company**: Logitech
**Location**: Shanghai
**Work arrangement**: onsite
**Experience**: senior
**Job type**: full-time
**Category**: Sales
**Industry**: Technology
**Wikidata**: https://www.wikidata.org/wiki/Q223127

**Apply**: https://logitech.wd5.myworkdayjobs.com/en-US/Logitech/job/Shanghai-China/GTM-Manager--Internet-Cafes---Esports-_147869-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_c84397f2-04d

## Description

Logitech is seeking a GTM Manager (Internet Cafes & Esports) to develop and execute go-to-market strategies for products and solutions targeting the internet cafe market.

The successful candidate will have a deep understanding of the market landscape and customer needs within the Net Cafe and Esports industry. They will formulate comprehensive GTM strategies, pricing strategies, channel policies, and competitive tactics.

Key responsibilities include:

- Market & Go-To-Market (GTM) Strategy Positioning: Gain deep insights into the market landscape and customer needs, and formulate comprehensive GTM strategies.

- Sales Enablement & Tool Refinement: Develop high-standard sales toolkits and enable channel sales and Key Account teams.

- Joint Tactical Execution (Sales Alignment): Work closely with Regional Channel Managers and KA Sales to conduct deep dives into key national cities.

- Cross-Functional Collaboration: Serve as a bridge between frontline business units and backend teams, collecting real-time feedback to drive product iterations and precise allocation of marketing resources.

- Benchmark Creation & Scalable Replication: Partner with KA Sales to summarize successful business models and establish industry benchmark cases.

The ideal candidate will have:

- A Bachelor's degree or above

- 5+ years of relevant experience in Go-To-Market (GTM), Product Marketing (PMM), Industry Solutions, or Channel Operations

- Familiarity with the business ecosystem and procurement decision-making chains of internet cafes, esports hotels, or industry SIs

- Strong macro market analysis and commercial policy design capabilities, combined with exceptional hands-on execution

- Excellent project management skills, business communication, and post-mortem/review skills

- Ability to analyze market data, shipment metrics, and competitor dynamics to adjust product and marketing strategies

Logitech offers comprehensive and competitive benefits packages and working environments that are designed to be flexible and help employees care for themselves and their loved ones.

## Skills

### Required
- Go-To-Market strategy
- Product Marketing
- Channel Operations
- Market analysis
- Project management

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Source: [Apply at logitech.wd5.myworkdayjobs.com](https://logitech.wd5.myworkdayjobs.com/en-US/Logitech/job/Shanghai-China/GTM-Manager--Internet-Cafes---Esports-_147869-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)