# Product Marketing Lead

**Company**: Telstra
**Location**: Australia (Flexible)
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Telecommunications

**Apply**: https://telstra.wd3.myworkdayjobs.com/en-US/Telstra_Careers/job/Australia-Flexible/Product-Marketing-Lead_JR-10173410-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_c83bc9d7-f7b

## Description

We connect customer insight, commercial priorities, data, experimentation, creative, media, product, technology and AI into an integrated system that continuously learns and improves. As a Product Marketing Lead at Telstra, you will operate with a high degree of autonomy, influencing senior stakeholders across Segment, Product, Channel, Data, Marketing and Finance teams.

Your role will balance strategic leadership with execution excellence, leading complex cross-functional initiatives that drive customer acquisition, engagement, adoption, retention and commercial growth through marketing-led interventions across the customer lifecycle.

**Key Responsibilities:**

- Lead product marketing strategy for Telstra's key segments, products and services, delivering integrated marketing plans that drive acquisition, engagement, adoption, retention and growth.

- Develop marketing proposition positioning and messaging, ensuring customer propositions are differentiated, customer-centric and aligned with commercial objectives.

- Develop deep audience, customer and market understanding, leveraging customer, competitive and industry insights to identify opportunities, shape strategy and improve customer outcomes.

- Lead marketing program initiatives for product launches, marketing proposition enhancements and growth initiatives, aligning audience strategy, channels, content, media and customer communications.

- Drive demand generation and growth marketing programs that increase awareness, consideration, customer acquisition and adoption across priority segments.

- Support lifecycle marketing strategy across onboarding, engagement, adoption, retention and advocacy, optimising customer communications and journeys to maximise long-term customer value.

- Establish performance measurement frameworks and lead optimisation, using customer, audience and commercial insights to continuously improve marketing effectiveness and contribution to growth.

- Collaborate cross-functionally and experiment, influencing product and business strategy through market insight while leveraging AI, analytics and test-and-learn practices to unlock new growth opportunities.

**Skills & Experience:**

- Proven experience leading Product Marketing, Go-to-Market and growth marketing strategies within telecommunications, technology, SaaS, digital platforms or B2B services environments.

- Demonstrated success developing marketing propositions, positioning and go-to-market strategies that drive acquisition, adoption, retention and revenue growth.

- Deep expertise across product marketing disciplines including customer insight, segmentation, buyer journey development, marketing proposition creation, positioning, messaging and lifecycle marketing.

- Strong experience designing and executing integrated demand generation, growth marketing and customer engagement programs.

- Data-driven mindset with strong analytical capabilities and experience translating customer, audience and market insights into actionable marketing strategies and business outcomes.

- Experience applying AI, analytics and marketing technology to improve customer engagement, marketing effectiveness and commercial performance.

- Exceptional communication, storytelling and stakeholder management skills, with the ability to simplify complex concepts into compelling customer-centric narratives.

## Skills

### Required
- Product Marketing
- Go-to-Market strategy
- Growth marketing
- Customer insight
- Segmentation
- Buyer journey development
- Marketing proposition creation
- Positioning
- Messaging
- Lifecycle marketing
- Demand generation
- Growth marketing programs
- Customer engagement
- AI
- Analytics
- Marketing technology

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Source: [Apply at telstra.wd3.myworkdayjobs.com](https://telstra.wd3.myworkdayjobs.com/en-US/Telstra_Careers/job/Australia-Flexible/Product-Marketing-Lead_JR-10173410-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)