# Lead Product Marketing Manager

**Company**: Grab
**Location**: Petaling Jaya
**Work arrangement**: onsite
**Experience**: senior
**Job type**: full-time
**Category**: Product Management
**Industry**: Technology

**Apply**: https://jobs.smartrecruiters.com/Grab/744000152892756-lead-product-marketing-manager?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_c82b3497-1a3

## Description

Grab is Southeast Asia's leading superapp, offering various services such as food delivery, financial management, and transportation.

The Regional Product Marketing team is the central hub of user insights and marketing orchestration for all of Grab's products.

In this role, you will help deliver a shift in Grab's Product Marketing team by applying modern product marketing techniques such as AI-assisted research, predictive personas, and multi-user CVPs to build and take products to market.

The Critical Tasks You Will Perform:

- Contribute to LTV growth by driving product adoption and the habit formation of LTV growing behaviors.

- Support product led growth workstreams that unite Product, Commercial, Marketing, and Operations.

- Apply next gen discovery techniques including the shift from traditional SEO to Generative Engine Optimization (GEO).

- Use AI-assisted insights, predictive analytics, and synthetic personas alongside traditional research.

- Work in an async first way across regions and countries, producing clear, unambiguous execution playbooks.

- Adopt AI tooling in day to day execution to handle routine work, while building your own depth in high level strategy, user empathy, and cross-cultural nuance.

- Build strong cross-functional relationships and influence peers across Product, Commercial, and Marketing.

QUALIFICATIONS:

- 8+ years of experience across product marketing, product management, or strategy consulting within large, fast-paced consumer tech, app, or SaaS companies.

- A track record of contributing to user growth, engagement, and retention.

- Comfort working with data and AI-assisted workflows, and curiosity to master modern product-led growth techniques.

- Strong cross-functional collaboration skills, with the ability to influence peers and align independent Product, Commercial, and Marketing partners around a shared vision.

- Clear commercial storytelling able to turn technical or product improvements into compelling narratives for internal and external audiences.

ADDITIONAL INFORMATION:

- Life at Grab: We care about your well-being at Grab, here are some of the global benefits we offer:

- Term Life Insurance and comprehensive Medical Insurance.

- GrabFlex, create a benefits package that suits your needs and aspirations.

- Celebrate moments that matter in life with loved ones through Parental and Birthday leave.

- Confidential Grabber Assistance Programme.

## Skills

### Required
- product marketing
- product management
- strategy consulting
- data analysis
- AI-assisted workflows
- cross-functional collaboration

### Nice to have
- GEO
- predictive personas
- synthetic research methods
- multi-country or regional go to market
- marketing across multiple user types

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Source: [Apply at jobs.smartrecruiters.com](https://jobs.smartrecruiters.com/Grab/744000152892756-lead-product-marketing-manager?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)