# VAS B2B Marketing Programs Manager

**Company**: Visa
**Location**: Cairo, EG - Cairo
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Finance

**Apply**: https://visa.wd5.myworkdayjobs.com/en-US/Visa/job/EG---Cairo-Egypt/Value-Added-Services-Growth-Marketing-Manager_REF089365W?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_c8088d19-7b8

## Description

The VAS B2B Marketing Programs Manager will be a hands-on execution partner supporting the Acceptance, Risk and Issuing marketing leads across CEMEA.

The role will provide additional delivery capacity across events, webinars, campaign activation, content localization, lead follow-up and performance reporting.

This is primarily an execution and coordination role rather than a business-unit strategy role.

Key Responsibilities:

- Campaign Execution & Digital Activation:

- Support the BU marketing leads in executing approved B2B campaigns for Acceptance, Risk and Issuing across regional and priority-market audiences.

- Coordinate campaign execution across email, landing pages, paid and organic channels, content syndication, account-based marketing and other relevant activation channels.

- Turn approved campaign briefs into detailed execution plans, timelines, asset requirements, audience lists, channel actions and measurement trackers.

- Coordinate campaign setup, quality assurance, launch, optimization and reporting with internal teams and external agencies.

- Events, Webinars & Client Engagement:

- Support BU marketing leads with the planning and delivery of client-facing events, executive engagements, roundtables, industry conferences, sponsorship activations and regional field marketing programs.

- Manage end-to-end webinar delivery, including project planning, promotion, registration, speaker readiness, audience communications, live execution, follow-up and reporting.

- Manage event and webinar operations, including agencies, vendors, production, branding, registration, budgets, agendas, run-of-show materials and on-site execution.

- Ensure pre-event targeting and post-event follow-up are connected to priority accounts, sales actions and measurable commercial outcomes.

- Lead Nurture, Progression & Marketing Operations:

- Coordinate agreed lead nurture and follow-up journeys, ensuring engaged audiences are captured, routed and progressed through marketing and sales follow-up.

- Partner with Demand Operations and Sales to define lead capture, handoff, routing, CRM updates, follow-up expectations and reporting discipline.

- Maintain campaign calendars, priority account lists, program trackers and accurate campaign records.

- Track gaps and delays in lead progression, escalate them to the relevant BU marketing lead, and coordinate corrective follow-up with Sales and Demand Operations.

- Analytics, Insights & Optimization:

- Apply agreed measurement frameworks and track campaign engagement, account response, lead generation, lead progression, pipeline contribution, conversion and return on marketing investment.

- Build and maintain performance dashboards and concise stakeholder reports that connect marketing activity to business outcomes.

- Analyze performance by business unit, market, audience, channel and program type, translating findings into actionable recommendations.

- Prepare post-program reviews and practical recommendations that help BU marketing leads improve future targeting, content, channel mix and nurture execution.

- Content Localization & Market Relevance:

- Adapt global campaigns, thought leadership, sales materials, landing pages, client communications and event assets for CEMEA markets and audiences.

- Coordinate translation and review workflows while preserving brand, product, legal and market requirements.

- Partner with Product Marketing, Communications and local teams to ensure messaging is relevant, differentiated and aligned with regional priorities.

- Develop reusable campaign toolkits, templates and playbooks that improve quality, consistency and speed across markets.

Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.

## Skills

### Required
- B2B marketing
- field marketing
- demand generation
- digital marketing
- marketing operations
- integrated campaigns
- event planning
- webinar delivery
- lead management
- campaign analytics
- performance reporting

### Nice to have
- payments
- fintech
- financial services
- B2B SaaS
- CRM
- marketing automation
- project management
- reporting platforms
- Dynamics
- Eloqua
- Demandbase
- Power BI
- AI tools
- additional regional language capability

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Source: [Apply at visa.wd5.myworkdayjobs.com](https://visa.wd5.myworkdayjobs.com/en-US/Visa/job/EG---Cairo-Egypt/Value-Added-Services-Growth-Marketing-Manager_REF089365W?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)