# Public Safety Marketing Director **Company**: LexisNexis Risk Solutions **Location**: Remote - USA - Nationwide **Work arrangement**: remote **Experience**: senior **Job type**: full-time **Salary**: $136,100 - $252,800 **Category**: Marketing **Industry**: Technology **Apply**: https://relx.wd3.myworkdayjobs.com/en-US/RiskSolutions/job/Remote---USA---Nationwide/Marketing-Director-of-Public-Safety_R120013?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_c7e3013c-8bc ## Description We are seeking a strategic B2G marketing leader to drive demand generation, account-based marketing, and thought leadership programs for government and public safety audiences. The Public Safety Marketing Director serves as the Strategic Vertical Marketing Lead for the Public Safety business, including responsibility for marketing Criminal Investigative Solutions and the Accurint One™ offering within the criminal justice market. Responsibilities: - Develop and lead integrated marketing strategies and annual marketing plans for Public Safety vertical audiences. - Drive account-based marketing (ABM), lead generation, customer retention, and demand generation programs. - Create and execute marketing initiatives across email, advertising, social media, communications, webinars, events, and other channels. - Develop messaging, thought leadership content, marketing collateral, sales enablement materials, and campaign assets. - Partner with Public Safety leadership, sales, business development, and channel teams to support go-to-market strategies and growth objectives. - Collaborate with subject matter experts and stakeholders to strengthen market positioning and differentiate LexisNexis Risk Solutions offerings. - Manage annual marketing event strategies, including trade shows, industry conferences, sponsorships, speaking engagements, roadshows, user conferences, and webinars. - Ensure marketing programs support lead generation, brand visibility, customer retention, and market development objectives. - Participate in development and management of marketing budgets and maintain responsibility for assigned program expenditures. - Partner with Marketing Operations to analyze campaign performance and report results on a monthly and quarterly basis. - Foster strong alignment between Marketing and Sales to support revenue generation and business priorities. - Lead, coach, and develop direct reports when applicable. - Manage strategic vendor relationships and external marketing partners as needed. - Support SEO optimization and other digital marketing initiatives that increase awareness and engagement. Requirements: - Must be a US Citizen - Bachelor's degree or equivalent work experience; degree in Marketing or Business preferred. - MBA preferred. - Minimum of 10 years of experience in business-to-business and/or business-to-consumer marketing, strategic planning, or related consulting experience. - Government, public safety, law enforcement, or related industry marketing experience preferred. - Demonstrated experience developing and executing integrated marketing campaigns, including account-based marketing, lead generation, and retention programs. - Strong understanding of marketing analytics and the ability to interpret data, identify performance drivers, assess impact, and establish meaningful metrics. - Experience leading complex projects from planning through execution while managing multiple priorities simultaneously. - Experience managing senior-level vendor relationships. - Experience using CRM, contact management, and marketing database platforms to maximize lead generation and cross-sell/up-sell opportunities. - Experience managing budgets and marketing investments. - Extensive direct marketing experience for products and/or services. - Prior people leadership experience. Benefits: - Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits - Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan - Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs - Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity - Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits - Health Savings, Health Care, Dependent Care and Commuter Spending Accounts - In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice ## Skills ### Required - marketing strategy - account-based marketing - lead generation - demand generation - thought leadership - budget management - project management - analytics - CRM - marketing automation ### Nice to have - government marketing - public safety marketing - law enforcement marketing - MBA --- Source: [Apply at relx.wd3.myworkdayjobs.com](https://relx.wd3.myworkdayjobs.com/en-US/RiskSolutions/job/Remote---USA---Nationwide/Marketing-Director-of-Public-Safety_R120013?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)