# Global Integrated Marketing Specialist

**Company**: 3M
**Location**: Maplewood, Minnesota
**Work arrangement**: onsite
**Experience**: senior
**Job type**: full-time
**Salary**: $145,677 - $178,049
**Category**: Marketing
**Industry**: Manufacturing
**Wikidata**: https://www.wikidata.org/wiki/Q159433

**Apply**: https://3m.wd1.myworkdayjobs.com/en-US/Search/job/US-Minnesota-Maplewood/Global-Integrated-Marketing-Specialist_R01173725?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/global-integrated-marketing-specialist-c7cefc58-75d/

## Description

As a Global Integrated Marketing Specialist, you will have the opportunity to collaborate with innovative people around the world and make an impact by:

- Translating approved growth strategies into integrated marketing plans, activation requirements, timelines, and measurement plans.

- Leading day-to-day execution of assigned marketing programs and campaigns across brands, media, shopper marketing, eCommerce, content, and sales enablement channels.

- Analyzing consumer, customer, channel, and performance data to identify opportunities and drive optimization recommendations.

- Coordinating cross-functional teams, agencies, and market partners to deliver high-quality marketing activation and execution.

- Ensuring marketing activities are consumer-centered, commercially grounded, and compliant with brand, legal, privacy, and corporate requirements.

- Capturing learning, identifying repeatable practices, and recommending what should be optimized, repeated, adapted, or discontinued.

To be successful in this role, you will need:

- A Bachelor's degree or higher

- Five years of experience in integrated marketing, brand marketing, eCommerce, customer marketing, or related commercial roles

- Three years of project management experience leading multiple projects and influencing cross-functional teams without direct authority

Additional qualifications that could help you succeed in this role include:

- Demonstrated experience developing and executing integrated marketing or demand-generation plans that deliver measurable business outcomes

- Experience operating in a matrixed organization with strong analytical, communication, project management, and stakeholder management skills

- Global or multi-market marketing experience

- Experience with advertising and marketing (A&M) planning, marketing mix modeling (MMM), or marketing return on investment (MROI) analysis

- Experience with media activation, shopper marketing, eCommerce, or brand health measurement

- Deep expertise in one or more marketing disciplines with strong working knowledge across adjacent disciplines

- Experience partnering with agencies and cross-functional teams to develop and activate integrated marketing campaigns

This role follows an on-site working model, requiring the employee to work at least four days a week at the 3M Center in Maplewood, MN. Travel may include up to 10% domestic/international, and relocation may be authorized.

The expected compensation range for this position is $145,677 - $178,049, which includes base pay plus variable incentive pay, if eligible. This range represents a good faith estimate for this position. The specific compensation offered to a candidate may vary based on factors including, but not limited to, the candidate's relevant knowledge, training, skills, work location, and/or experience.

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## Skills

### Required
- integrated marketing
- brand marketing
- eCommerce
- customer marketing
- project management

### Nice to have
- advertising and marketing (A&M) planning
- marketing mix modeling (MMM)
- marketing return on investment (MROI) analysis
- media activation
- shopper marketing
- brand health measurement

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Source: [Apply at 3m.wd1.myworkdayjobs.com](https://3m.wd1.myworkdayjobs.com/en-US/Search/job/US-Minnesota-Maplewood/Global-Integrated-Marketing-Specialist_R01173725?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)