# Marketing Manager & Launch Lead

**Company**: GSK Saudi Arabia
**Location**: Riyadh
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Healthcare

**Apply**: https://gsk.wd5.myworkdayjobs.com/en-US/GSKCareers/job/Saudi-Arabia---Riyadh/Marketing-Manager---Launch-Lead_450569-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/marketing-manager-and-launch-lead-c7379051-c76/

## Description

As a Marketing Manager & Launch Lead, you will play a pivotal role in driving the successful launch and lifecycle management of the assigned therapy area and brands.

You will lead cross-functional teams, develop strategic marketing plans, and ensure alignment with GSK policies to deliver exceptional value to patients and healthcare providers.

**Key Responsibilities:**

- Strategic Leadership: Define and align product portfolio vision, strategy, and goals across stakeholders.

- Commercial acumen: Lead core commercial cycle and brand forecasting in collaboration with relevant stakeholders.

- Translate portfolio and global brand strategy into clear launch and activity plans with milestones, owners, timelines, and defined KPIs.

- Lead cross-functional launch and brand execution meetings, coordinating Commercial, Medical, Market Access, Regulatory, Supply, Digital, and Finance to ensure timely delivery.

- Define, track, and regularly review KPIs (e.g., launch milestones, sales, market share, access status, execution rates) and use them to steer performance discussions and corrective actions.

- Product Lifecycle Management: Oversee product lifecycle from pre-launch to post-launch, ensuring growth and alignment with GSK objectives.

- Market Expansion: Identify new opportunities, develop strategies, and drive market penetration, contributing to revenue growth.

- Customer Engagement: Establish strong connections with External Experts (EEs) and ensure delivery of the best customer experience.

- Brand Strategy: Co-create brand strategies, integrated campaigns, and educational programs to effectively deliver GSK's value proposition.

- Access & Reimbursement: Lead and execute access plans, ensuring patient access to GSK medications in collaboration with stakeholders.

- Field Engagement: Approximately spend 50% of time externally facing.

- Compliance: Ensure all activities align with GSK's ethical standards, governance, and regulatory requirements.

**Requirements:**

- Saudi National.

- Bachelor's degree in Pharmacy.

- Saudi Commission for Health Specialist card (SCFHS) is required.

- Minimum 4+ years of experience in the pharmaceutical industry with a proven track record of performance.

- Previous marketing experience.

**Preferred Qualifications:**

- Strong expertise in biologics, respiratory, and/or specialty medicines.

- Excellent verbal and written communication skills.

- Ability to deliver and exceed objectives within tight timelines.

- Demonstrated stakeholder management and influencing skills.

- Ability to problem-solve with limited information.

- Budgeting and cost-consciousness.

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## Skills

### Required
- Marketing Campaign Planning
- Marketing Measurement
- Marketing Strategy Implementation
- Omnichannel Marketing
- Scientific Literacy
- Data to Insights
- Digital Fluency

### Nice to have
- Biologics
- Respiratory
- Specialty medicines
- Communication skills
- Stakeholder management
- Influencing skills
- Problem-solving
- Budgeting

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Source: [Apply at gsk.wd5.myworkdayjobs.com](https://gsk.wd5.myworkdayjobs.com/en-US/GSKCareers/job/Saudi-Arabia---Riyadh/Marketing-Manager---Launch-Lead_450569-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)