# Staff Product Manager, Brand Success **Company**: Faire **Location**: New York City, NY **Work arrangement**: hybrid **Experience**: staff **Job type**: full-time **Salary**: $220,000 - $302,500 per year **Category**: Product Management **Industry**: Technology **Apply**: https://job-boards.greenhouse.io/faire/jobs/8934059002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/job/staff-product-manager-brand-success-c70b0860-c33/ ## Description Faire is a technology wholesale platform built on the belief that the future is local. Independent retailers around the globe collectively represent a multi-hundred-billion-dollar wholesale market that has historically been fragmented and offline. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. You’ll own making sure all brands can succeed on Faire, whether they are just starting out or driving millions a year. Faire has a robust suite of programs and tools that help brands grow, and when brands take our guidance, they grow measurably faster - driving top actions is worth an estimated 15-30% increase in brand lifetime value. Your job is to build a system that can score a brand’s shop, measure the value of potential actions, identify the top opportunities, and communicate those to our brands at the right time and in a compelling way. You’ll work closely with the pods that built the programs to deeply understand the mechanics and the adoption blockers, and with our Success, Product Marketing, and Sales teams to deliver an omnichannel strategy for driving adoption. ### Responsibilities - Set the strategy for brand success. Deeply understand which behaviors make brands successful on Faire, what blocks brands from adopting them, and where guidance should come from product versus a person. - Own the brand success roadmap end-to-end. Define strategy and sequencing across rebuilding key systems, shipping contextual nudges, and deep-diving into top actions. - Go deep on the highest-value actions. Understand blockers, build education and reasons to believe, determine contextual moments to target, and make each action as close to one click as possible, starting with what new brands need in their first 30 days. - Build the targeting and triggering system. Estimate the LTV impact of each action, rank each brand's personalized top opportunities, and fire on the behavioral moments when a brand is most likely to act. - Own the growth hub and rationalize our nudge systems. Give brands a single place to see what is limiting their growth and their top actions, and consolidate today's banners, emails and in-portal prompts into one prioritized system that other pods contribute to. - Partner with GTM. Work with Success, Marketing, and Sales to learn what works in the human-led motion, bring it into product, and ensure our account managers and the self-serve system complement each other. Define a long-term OS between the teams, and drive alignment on the type of actions that belong in-product vs. should remain human-led. ### Qualifications - Bachelor's degree or equivalent experience. - You have 8+ years of experience in product at a high-growth tech startup, as a startup founder, or in a top tech company. - You have set direction in an ambiguous space, not just executed a roadmap you inherited. You can decide what's worth working on and explain why. - You are good at deeply understanding customer needs and underlying motivations, especially in spaces where customers aren't great at predicting how changes will impact their behavior. - You work well across teams. You've aligned other product teams and go-to-market partners on shared systems. - You are analytically rigorous. You define the right metrics, design experiments, and know the difference between adoption you caused and adoption that would have happened anyway. - You're an inspiring leader who is excited about the day-to-day of understanding our customers and working with a strong team to build improvements for them. - You're an extraordinarily fast learner. You have the natural curiosity and intellectual horsepower to deeply understand new topics and pick up new skills in a very short time. - You are relentlessly resourceful. When something needs to get done, you always find a way to make it happen. Even when the work is hard, you power through it and execute with limited information and ambiguity. - You are a creative problem-solver. You excel at identifying unintuitive solutions to tough problems. - You are passionate. You are optimistic with a positive energy that other people draw upon. - You care deeply about developing products and solutions that will create the best experience for our customers. ### Salary Range San Francisco, CA/New York City, NY: The pay range for this role is $220,000 - $302,500 per year. ### Benefits - Flexible paid time off, plus company-wide recharge days - Paid parental leave up to 16 weeks - Comprehensive health coverage, with options varying by location - Fertility and family-building benefits through Carrot, including a lifetime reimbursement allowance - Mental health support and coaching through Modern Health - Stipends to support your professional development, wellness, and work from home needs - Employer-sponsored retirement plan, dependent on country of employment For more fresh new jobs, check out [yubhub.co](https://yubhub.co/). ## Skills ### Required - product management - data analysis - machine learning - customer success --- Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/faire/jobs/8934059002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)