# Senior Product Marketing Manager

**Company**: Workstream
**Location**: Singapore
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/workstream/jobs/6188866004?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_c67ed6b9-8a5

## Description

Workstream is a mission-driven company building the all-in-one HR, payroll, and hiring platform for managing the hourly workforce. There are 2.7 billion hourly workers, making up 80% of the global workforce, but this market has been heavily underserved by technology and deserves better. Workstream has been purpose-built for the hourly workforce from day one so that these businesses and their employees can thrive.

We are looking for a Senior Product Marketing manager to join our team. This is a high-leverage PMM seat, owning positioning, launches, and sales enablement for a platform that is expanding from hiring into payroll, HR, and AI products. You report directly into revenue leadership, and will lead a team of 3 managing Product Marketing & owning the brand, with a lot of growth potential to take on more scope in the future!

## Responsibilities

- Positioning & Messaging: Own how we describe Workstream on the website, in decks, and in the first 30 seconds of every sales call. Test our biggest narrative question, restaurant-first vs. the broader frontline-workforce story, with real experiments, not opinions.

- Product Launches: Run end-to-end GTM launches for new products, including our AI assistant for frontline teams and our expanding payroll suite: messaging, launch plan, pricing & packaging input, and post-launch iteration.

- Sales Enablement: Build the battlecards, competitive teardowns, ROI narratives, and customer proof that make AEs win. Listen to calls weekly and update the message when the market talks back.

- Customer Proof & Content: Turn customers like the biggest QSR brands in America into case studies, video stories, and webinars, working hand-in-hand with our content and design team.

- Ship With AI: Use AI agents across research, drafting, and analysis to move at a pace that would have taken a full team a year ago. We expect it, and we'll teach you what we know.

## Requirements

- 3-10 years in product marketing or a mix of PMM and growth/content roles, ideally in B2B SaaS; what you've shipped matters more to us than your title history.

- Founder energy: you've built something from scratch (a company, a product, a channel) and you bias hard toward action; former founders welcome!

- Commercially minded: you judge your own work by pipeline influenced and deals won, and you actually enjoy talking to sales.

- AI-native: AI tools are already part of how you work every day.

- Hungry: you want more scope than your years "should" allow, and you're willing to earn it in person, in SF, with a team that works hard.

- Experience with SMB buyers, hourly/frontline workforces, HR tech, or payroll is a strong plus.

## Benefits

- Pay directly to your bank account (once a month)

- Health Insurance

- Flexible PTO

- Follow Singapore Holidays

- Company-issued device will be provided

- Workstream will process CPF and taxes

## Location

- Based in (or relocating to) San Francisco; in-office at least 4 days per week

- Occasional travel for customer visits, conferences, and team events

## Skills

### Required
- AI tools
- product marketing
- sales enablement
- content creation
- analysis

### Nice to have
- SMB buyers
- hourly/frontline workforces
- HR tech
- payroll
- Python scripts
- APIs
- Zapier
- HubSpot
- Google Analytics
- Google Tag Manager

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/workstream/jobs/6188866004?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)