# Product Marketing Manager, GHNW **Company**: Manulife Financial Corporation **Location**: Hong Kong **Work arrangement**: hybrid **Experience**: senior **Job type**: full-time **Category**: Product Management **Industry**: Finance **Apply**: https://manulife.wd3.myworkdayjobs.com/en-US/MFCJH_Jobs/job/Hong-Kong/Product-Marketing-Senior-Manager--GHNW_JR26091809-2?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_c6768d37-f06 ## Description The Product Marketing Manager, GHNW is responsible for positioning products effectively in the market, ensuring clear value propositions, and delivering successful go-to-market strategies. This role sits at the intersection of product, marketing, distribution, and customer insight, translating product capabilities into compelling messaging that meets customer needs and supports commercial growth. **Responsibilities:** - Define and maintain clear product positioning, messaging frameworks, and value propositions in close collaboration with Product, Distribution, and other cross-functional teams. - Translate complex product features into compelling, customer-centric sales stories, benefits, and narratives that resonate with target customer segments and differentiate Manulife from competitors. - Lead the end-to-end development and implementation of customer-centric marketing and sales enablement materials, including product brochures, sales collateral, videos, digital content, website content, and other launch-related assets. - Serve as the control point for quality assurance, ensuring all marketing and sales materials meet brand guidelines, legal & compliance standards, and are consistent across channels and touchpoints. - Act as the product marketing representative in cross-functional executions & reviews involving Product, Distribution, Legal & Compliance, and other stakeholders, while continuously identifying opportunities to improve processes and operational efficiency. - Partner closely with distribution teams, support internal and external partners with collaterals, tools, insights, and content that drive confidence, engagement, and conversion. - Manage the GHNW public website and support the development of thought leadership, digital assets, and other content initiatives to strengthen market positioning and customer engagement. - Independently drive projects from concept to execution, coordinating internal and external stakeholders to ensure timely delivery, effective budget management, and alignment with business objectives. - Track adoption, effectiveness, and performance of product marketing initiatives and sales tools; gather feedback and continuously optimize messaging, content, and customer journeys. - Challenge the status quo by continuously reviewing proposition materials, sales enablement tools, and customer pre-sales journeys to enhance customer experience, support distribution needs, and drive business growth. - Support, manage, and cultivate effective relationships with external agencies, design firms, and marketing vendors. **Required Qualifications:** - BS/BA degree in marketing or related field - Minimum 7 years experience in Financial Services industry, preferred if experience is in the insurance industry; experience and exposure to Asia and/or Middle East regions preferred - Minimum 5 years experience in marketing communications, including product marketing, brand marketing and sales/distribution enablement - Good understanding of insurance products (including Life, Health and Savings), customers’ needs and regulatory environment. Strong experience in positioning, messaging, and go-to-market planning - Proven success in launching products and programs - Insurance product development / insurance sales / training experience will be an advantage - Experience working in a global, matrix organization with stakeholders across multiple time zones; ability to manage multiple stakeholders at all levels of the organization - Superior written and verbal communication skills in English, can distill notes and present updates succinctly; strong analytical skills to evaluate data and content performance. - Strong attention to detail and organization; able to manage multiple workstreams and deadlines. - Ability to synthesize complex information into clear, compelling stories - Ability to manage, prioritize, and execute tasks in a fast-paced, multitasking environment. - Proactive, solution-oriented mindset; comfortable asking clarifying questions and following through - Familiarity with content workflows (briefs, reviews, approvals, versioning) and brand guidelines - Proficiency with PowerPoint, Excel, and project tools (e.g. Smartsheet, Jira) - Experience with AEM and MarTech tools (e.g. marketing automation & website management) ## Skills ### Required - marketing communications - product marketing - brand marketing - sales/distribution enablement - positioning - messaging - go-to-market planning - PowerPoint - Excel - Smartsheet - Jira - AEM - MarTech ### Nice to have - insurance products - Life - Health - Savings - regulatory environment - global matrix organization - multiple time zones --- Source: [Apply at manulife.wd3.myworkdayjobs.com](https://manulife.wd3.myworkdayjobs.com/en-US/MFCJH_Jobs/job/Hong-Kong/Product-Marketing-Senior-Manager--GHNW_JR26091809-2?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)