# Staff Lifecycle Marketing Manager

**Company**: GitLab
**Location**: Remote
**Work arrangement**: remote
**Experience**: staff
**Job type**: full-time
**Salary**: $139,200-$235,200 USD
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/gitlab/jobs/8610952002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_c62b77f9-d46

## Description

GitLab is seeking a Staff Lifecycle Marketing Manager to own the lifecycle communications strategy for prospects. The ideal candidate will have 7+ years of experience in lifecycle, email, CRM, or growth marketing at a B2B SaaS technology company.

Responsibilities:

- Create, monitor, and improve complex automated campaign journeys and triggers with static and dynamic content

- Lead the creation and implementation of lifecycle marketing campaigns from conception through execution

- Develop communication plans for key opportunities to engage with GitLab

- Collaborate with marketing operations, data analytics, product marketing, campaigns, content marketing, and regional teams

- Use data-driven insights to review and refine campaigns

- Act as an email marketing SME

Requirements:

- 7+ years experience in lifecycle, email, CRM, or growth marketing at a B2B SaaS technology company

- Strong experience building and optimizing nurture programs, automated journeys, and lifecycle campaigns

- Expertise in Marketo for marketing automation

- Experience using campaign and funnel performance data to identify opportunities

- Strong internal communication and cross-functional coordination skills

- High attention to detail across audience logic, segmentation, QA, localization, and reporting

- Working knowledge of HTML and CSS for email design and troubleshooting

Benefits:

- Benefits to support health, finances, and well-being

- Flexible Paid Time Off

- Team Member Resource Groups

- Equity Compensation & Employee Stock Purchase Plan

- Growth and Development Fund

- Parental Leave

## Skills

### Required
- Marketo
- email marketing
- lifecycle marketing
- growth marketing
- HTML
- CSS

### Nice to have
- experience working with teams in different regions
- localizing for different markets

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/gitlab/jobs/8610952002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)