# Brand Activation Manager

**Company**: Razer
**Location**: Singapore
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://razer.wd3.myworkdayjobs.com/en-US/Careers/job/Singapore/Global-Brand-Activation-Manager_JR2026008047?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/brand-activation-manager-c613293e-5d6/

## Description

Join Razer's global team to revolutionize gaming. As a Brand Activation Manager, you will drive the planning and execution of global brand activation initiatives across product categories, campaigns, and key marketing moments.

**Job Responsibilities:**

- Develop and execute activation plans with global and regional marketing teams, business units, and creative teams to translate marketing strategies into actionable plans.

- Lead end-to-end project management, establishing project timelines, milestones, and deliverables while managing cross-functional dependencies.

- Oversee creative development and asset delivery, working with internal creative teams and external agencies to manage marketing materials across various channels.

- Drive cross-functional activation, collaborating with social, esports, design, business development, partnerships, and other marketing teams.

- Develop campaign toolkits and playbooks to enable consistent execution across teams and markets.

- Track and evaluate activation performance, monitoring campaign execution against agreed KPIs.

**Pre-Requisites:**

- Bachelor's degree or equivalent practical experience.

- Minimum 5 years of experience in brand activation and sponsorships, with a focus on communication and content development.

- Strong project management, time management, and organisational skills.

- Ability to work effectively in a complex, fast-paced, matrixed, and global environment.

- Strong interpersonal and communication skills.

**Preferred Qualifications:**

- Experience or understanding of the gaming industry/segment.

Razer is an Equal Opportunity Employer, committed to providing an inclusive, respectful, and fair workplace for every employee.

For more fresh new jobs, check out [yubhub.co](https://yubhub.co/).

## Skills

### Required
- project management
- communication
- content development
- brand activation
- sponsorships

### Nice to have
- gaming industry knowledge

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Source: [Apply at razer.wd3.myworkdayjobs.com](https://razer.wd3.myworkdayjobs.com/en-US/Careers/job/Singapore/Global-Brand-Activation-Manager_JR2026008047?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)