# VP of Product Marketing

**Company**: Replit
**Location**: Foster City, CA (Hybrid) In office M,W,F
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: Full time
**Salary**: Competitive salary and equity
**Category**: Marketing
**Industry**: Technology
**Wikidata**: https://www.wikidata.org/wiki/Q60768699

**Apply**: https://jobs.ashbyhq.com/replit/7ff74387-ff7f-4bd7-9e23-a09177f8e2a6
**Canonical**: https://yubhub.co/jobs/job_c4ed7de4-45c

## Description

We're looking for a VP of Product Marketing to build and lead the PMM function at Replit. You'll own positioning, messaging, competitive intelligence, launches, and sales enablement across a dual go-to-market motion that includes both product-led growth and enterprise sales.

This is a building role. You'll architect the PMM operating model, hire a high-performing team, and establish the frameworks that connect product innovation to market impact. You'll work shoulder-to-shoulder with Product and Sales to ensure that every launch, every piece of content, and every competitive conversation reflects a clear, differentiated point of view on where software creation is going , and why Replit is leading it.

This is a leadership role reporting directly to the CMO.

## Responsibilities

### Own Replit's product positioning and messaging.

- Define how the market understands Replit , not just what it does, but why it matters.

- Develop messaging frameworks that work across a complex audience landscape: technical users who care about power and flexibility, non-technical builders who care about accessibility and speed, and enterprise buyers who care about security, scale, and ROI.

- Pressure-test positioning continuously and evolve it as the market moves.

### Drive product launches that create market impact.

- Own the launch process end-to-end , from early roadmap integration with Product and Engineering through to the go-to-market execution that drives awareness, adoption, and revenue.

- Every launch should have a clear narrative, a measurable objective, and a plan that drives both organic growth and enterprise pipeline.

### Build competitive intelligence into a strategic advantage.

- The AI software creation landscape is crowded and moving fast.

- Build and maintain a structured competitive intelligence program , battlecards, win/loss analysis, market landscape maps , that gives Sales real weapons in the field and gives leadership a clear-eyed view of where Replit wins and where it needs to sharpen its edge.

### Enable Sales with content and tools they actually use.

- Create sales enablement materials , pitch decks, one-pagers, objection handling guides, ROI frameworks , that accelerate deal velocity and improve win rates.

- Build tight feedback loops with Sales so enablement stays current and grounded in what buyers actually care about.

### Support both PLG and SLG go-to-market motions.

- Partner with Consumer and Growth Marketing to ensure product messaging drives user acquisition, activation, and conversion , fueling Replit's product-led growth engine.

- Work across demand generation and field marketing teams to build content, campaigns, and narratives that generate and accelerate the enterprise pipeline.

- Understand how these motions differ, how they reinforce each other, and how PMM creates leverage across both.

### Translate technical depth into plain-speak storytelling.

- Replit's platform is deeply capable.

- Work closely with Engineering and Product to understand what's being built, why it matters, and how to express it in language that a non-technical founder, a CIO, and a platform engineer all find compelling , without dumbing it down for any of them.

### Set a high bar for content quality.

- Ensure that everything PMM produces , from a launch blog post to an analyst briefing to a competitive one-pager , reflects Replit's voice: clear, confident, and free of jargon.

- Care about craft, and you'll build a team that does too.

### Build the foundation for Partner Marketing.

- As Replit's partner ecosystem grows, you'll own the marketing narratives that support technology partnerships, platform integrations, and co-marketing motions.

- Develop positioning frameworks that articulate joint value propositions and create scalable co-marketing playbooks , laying the groundwork for a function that will scale alongside the business.

### Build and lead a high-performing PMM team.

- You'll recruit and develop product marketers who combine strategic thinking, technical curiosity, and executional speed.

- You'll install operating rhythms, define roles clearly, and create a culture where great work ships on time.

## Skills

### Required
- Product marketing
- Competitive intelligence
- Sales enablement
- Content creation
- Team management

### Nice to have
- AI software creation
- Agentic development
- Technical storytelling
- Partner marketing
- Co-marketing