# Director, US TUKYSA HCP Marketing Lead

**Company**: Pfizer
**Location**: New York City, New York
**Experience**: senior
**Job type**: full-time
**Salary**: $176,600.00 to $294,300.00
**Category**: Marketing
**Industry**: Healthcare

**Apply**: https://pfizer.wd1.myworkdayjobs.com/en-US/PfizerCareers/job/United-States---New-York---New-York-City/Director--US-TUKYSA-HCP-Marketing-Lead_4965783-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_c4cd5f5d-524

## Description

Pfizer Commercial Oncology is introducing the world to the next era of cancer care. With a growing portfolio of novel therapies, industry-leading R&D, and a goal of delivering eight breakthroughs by 2030 across major cancer types, you're translating cutting-edge science into market-shaping impact.

The HCP Marketing Lead is a critical strategic and operational leadership role. Operating as an individual contributor in a highly matrixed environment, the Director is the strategic architect of TUKYSA HCP marketing, owning positioning, value proposition, core claims and messaging architecture.

**Role Responsibilities**

- Set and evolve the HCP marketing strategy through launch and beyond, translating emerging customer, competitive and performance dynamics into strategic, executional and investment decisions.

- Define TUKYSA HCP positioning, value proposition, messaging and claims architecture, ensuring compelling competitive differentiation as the market evolves.

- Establish HCP segmentation and targeting strategy, defining priority customers and differentiated engagement approaches in partnership with Insights & Analytics.

- Direct HCP personal promotion from strategy through execution, including core promotional resources, objection handling and MLR review.

- Direct the integrated HCP marketing tactical plan and investment portfolio, making prioritization and resource-allocation decisions across HCP Marketing and establishing success measures with Insights & Analytics.

- Serve as the primary Marketing partner to Sales, translating HCP strategy and messaging into effective field execution and rapidly incorporating field insights.

- Synthesize customer, clinical, competitive and performance insights into strategic action, continually optimizing messaging, execution and investment based on in-market learning.

- Drive HCP marketing execution through others, setting priorities and accountability and providing strategic direction, coaching and development to HCP marketing colleagues and agency partners.

**Requirements**

- Bachelor's Degree with 8+ years of experience; OR MBA/MS with 7+ years of experience; OR PhD/PharmD with 5+ years of pharmaceutical/biotech commercial experience, including HCP marketing.

- Demonstrated experience developing HCP positioning, messaging, and segmentation strategies.

- Experience leading promotional materials through MLR review.

- Ability to independently interpret clinical evidence, primary market research and customer insights and translate them into commercial strategy.

- Demonstrated success leading complex, high-impact initiatives across a matrixed organization.

- Demonstrated ability to influence stakeholders, coach and develop others, and achieve results through the work of other colleagues.

- Strong commercial judgment and demonstrated agency, investment and budget management capabilities.

- Strong written, verbal and executive communication skills.

**Benefits**

- Comprehensive and generous benefits and programs to help colleagues lead healthy lives and support each of life's moments.

- 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution.

- Paid vacation, holiday and personal days.

- Paid caregiver/parental and medical leave.

- Health benefits, including medical, prescription drug, dental and vision coverage.

## Skills

### Required
- HCP marketing
- positioning
- messaging
- segmentation
- promotional materials
- MLR review
- clinical evidence
- market research
- customer insights
- commercial strategy
- initiative management
- stakeholder influence
- coaching
- budget management

### Nice to have
- MBA
- PharmD
- PhD
- oncology commercial experience
- breast cancer or solid tumor experience
- launch experience
- field sales or customer-facing experience
- integrated HCP strategies

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Source: [Apply at pfizer.wd1.myworkdayjobs.com](https://pfizer.wd1.myworkdayjobs.com/en-US/PfizerCareers/job/United-States---New-York---New-York-City/Director--US-TUKYSA-HCP-Marketing-Lead_4965783-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)