# Senior Lead, Credit Card Growth

**Company**: Wealthsimple
**Location**: Remote (Canada)
**Work arrangement**: remote
**Experience**: senior
**Job type**: Full time
**Salary**: CA$152K - CA$190K
**Category**: Marketing
**Industry**: Finance

**Apply**: https://jobs.ashbyhq.com/wealthsimple/665ed4e7-72b4-4bb7-8c59-95cdfd381d69?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_c4ba7a99-6c2

## Description

We are looking for a Senior Lead, Credit Card Growth to own how we acquire new Credit Card clients and deliver against ambitious growth targets.

You will own the growth model, projections, roadmap, and execution across every acquisition lever at our disposal. A major focus of the role will be building and scaling our offer engine , testing and optimizing sign-up offers, welcome bonuses, referral incentives, and other promotions to drive incremental growth.

You will partner closely with Product on product-led growth opportunities and with channel leads across paid, search, affiliates, referrals, lifecycle, and other acquisition channels. Where there isn't an owner, you will build and run the channel yourself.

We are looking for someone analytical, highly hands-on, relentless about results, and willing to find or invent new ways to grow.

### Responsibilities

- Own the growth plan: Build and maintain the model for how we will hit Credit Card new-client targets, and translate it into a clear, prioritized growth roadmap.

- Build the acquisition engine: Own the plan for delivering new clients across paid, search, affiliates, referrals, lifecycle, partnerships, and new channels , partnering with channel owners where they exist and directly owning execution where they don't.

- Own the offer engine: Develop and optimize sign-up offers, welcome bonuses, referral incentives, and other promotions to drive incremental growth efficiently. Run a high-velocity experimentation program to continually improve performance.

- Obsess over the funnel: Know the acquisition and application funnel inside and out, identify the biggest opportunities to improve conversion, and work closely with Product to prioritize the product growth initiatives that will have the greatest impact.

- Deliver the number: Be accountable for hitting Credit Card new-client targets. Know where growth is coming from, where we are behind, and what needs to change to close the gap.

### Requirements

- A track record of building 0→1 growth playbooks, owning ambitious targets, and exceeding them.

- Demonstrated ability to deliver tangible growth, not just develop strategy or manage programs.

- A highly analytical, hands-on approach to growth, experimentation, forecasting, and execution.

- A relentless, channel-agnostic mindset: you will use any channel that works , and build a new one if you need to.

- Strong cross-functional leadership and the ability to drive results through Product and channel teams without directly owning them.

### Nice to Have

- Experience in credit card growth

- Experience building or optimizing incentive offer programs

- Experience with credit card affiliate programs

- Comfortable using SQL to analyze performance and uncover growth opportunities

### Benefits

- Top-tier health benefits and life insurance

- Long-term group savings with employer match, through Wealthsimple for Business

- 20 vacation days, 4 wellness days, and unlimited sick and mental health days per year

- 90 days away: work outside Canada for up to 90 days per year

- Employee resource groups, including Rainbow (2SLGBTQ), Women of WS, and Black at WS

## Skills

### Required
- growth hacking
- marketing strategy
- data analysis
- SQL
- cross-functional leadership

### Nice to have
- credit card growth
- incentive offer programs
- credit card affiliate programs

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Source: [Apply at jobs.ashbyhq.com](https://jobs.ashbyhq.com/wealthsimple/665ed4e7-72b4-4bb7-8c59-95cdfd381d69?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)