# Consumer Data Platform & Marketing Activation Lead

**Company**: Logitech
**Location**: London, United Kingdom
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology
**Wikidata**: https://www.wikidata.org/wiki/Q223127

**Apply**: https://logitech.wd5.myworkdayjobs.com/en-US/Logitech/job/London-United-Kingdom/Consumer-Data-Platform---Marketing-Activation-Lead_147610?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_c4b97655-87b

## Description

Logitech is seeking a high-impact Consumer Data Platform (CDP) & Marketing Activation Lead to architect consumer data strategies, orchestrate complex audience segmentations, and drive high-quality data activation to catalyze global business growth.

The role will sit within Logitech's Digital Office group, partnering closely with marketing, technology, brands, and analytics to enable a data-driven consumer experience.

**Core Responsibilities:**

- Strategy & Consumer Experience:

- Drive a data-driven culture, establishing a unified understanding of the consumer data model across all marketing, tech, and brand stakeholders.

- Orchestrate journeys, leveraging advanced segmentation to enable personalized customer journeys and identify optimization opportunities that drive retention and Lifetime Value (LTV).

- Empower business users, serving as the primary CDP subject matter expert, developing frameworks and rules of engagement that allow non-technical teams to interface with the platform and self-serve safely.

- Translate requirements, capturing business needs and translating them into actionable user stories for technical delivery.

- Platform Operations & Analytics:

- Own the activation process, managing the end-to-end creation, optimization, and delivery of audience segments to destinations like Marketing Automation, Paid Media, and Web Personalization.

- Analyze and refine, continuously evaluating segment composition, campaign relevance, and platform insights to improve targeting precision.

- Troubleshoot, acting as the first line of defense for segmentation and activation issues, partnering directly with vendor support when necessary.

- Data and Process Governance:

- Maintain data integrity, monitoring inbound and outbound data flows to ensure accurate ingestion and delivery.

- Standardize taxonomy, defining and documenting global guidelines, naming conventions, and a business data catalog to provide a single source of truth across the enterprise.

- Document processes, defining and documenting clear guidelines for building audiences.

**Key Qualifications:**

- Proven experience (5+ years) in Consumer Data Platform and Marketing Technologies, or related fields.

- Deep familiarity with the consumer data model, unified consumer view, and consumer lifecycle for the retail industry.

- Strong ability to translate business needs into data-driven solutions and strategies.

- Familiarity with marketing performance analysis and reporting, including experience with analytics tools to derive actionable insights for business stakeholders.

- Collaborative mindset with the ability to foster teamwork across technical and business units.

**Preferred Skills And Experience:**

- Strong experience with Salesforce Data Cloud and Salesforce Marketing Cloud (certifications in these platforms are highly desirable).

- Experience leveraging AI-driven methodologies to scale personalized experiences and unlock new growth frontiers.

- Strategic thinker with a passion for data-driven decision-making and optimization.

- Highly organized with attention to detail and a bias for action.

**Benefits:** Logitech offers comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones.

## Skills

### Required
- Consumer Data Platform
- Marketing Technologies
- data-driven solutions
- analytics tools
- teamwork

### Nice to have
- Salesforce Data Cloud
- Salesforce Marketing Cloud
- AI-driven methodologies
- data-driven decision-making

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Source: [Apply at logitech.wd5.myworkdayjobs.com](https://logitech.wd5.myworkdayjobs.com/en-US/Logitech/job/London-United-Kingdom/Consumer-Data-Platform---Marketing-Activation-Lead_147610?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)