# YouTube Strategist

**Company**: Adobe
**Location**: San Francisco
**Experience**: senior
**Job type**: full-time
**Salary**: $108,300 - $218,600 annually
**Category**: Marketing
**Industry**: Technology

**Apply**: https://adobe.wd5.myworkdayjobs.com/en-US/external_experienced/job/San-Francisco/Social-Media-Strategist---YouTube_R169530?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_c4b93e23-3d7

## Description

As Adobe's footprint on YouTube grows, we need a strategist fully dedicated to the platform. This person owns how we show up on YouTube end to end: channel strategy, content programming, creative direction, rollout, and audience growth.

**Key Responsibilities:**

- Define the YouTube channel's positioning, content pillars, and programming model across long-form, Shorts, and live

- Develop the strategy for YouTube-first content, recurring installments, presentations, and original works

- Provide creative strategy input and partner with creative strategists to compose briefs

- Translate platform mechanics into creative direction

- Brief creatives on YouTube-specific creative

- Develop rollout strategies for new series, shows, and originals

- Grow subscribers, returning viewers, and watch time through engagement and community strategies

- Own YouTube search and suggested strategy

- Manage packaging optimization, playlist organization, and channel layout

**Day-to-Day Tasks:**

- Develop and maintain the YouTube content and programming calendar

- Write YouTube strategy docs and feed requirements into creative strategist briefs

- Brief and review creative for platform fit before it ships

- Develop rollout plans for launches and recurring programming

- Analyze channel and video performance and turn findings into recommendations

- Partner with the social planner on scheduling and the creative team on execution

- Stay ahead of YouTube format, algorithm, and monetization shifts and advise the team accordingly

**Requirements:**

- 5+ years in YouTube, video, or content strategy

- Deep YouTube proficiency: algorithm and discovery mechanics, packaging, retention and average view duration, Shorts vs long-form vs live, playlists, and channel architecture

- Strong analytics skills

- Experience briefing creative teams and partnering with creative strategists

- Understanding of episodic and original content programming

- Working knowledge of search and discovery optimization

## Skills

### Required
- YouTube strategy
- content programming
- creative direction
- analytics
- briefing creative teams

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Source: [Apply at adobe.wd5.myworkdayjobs.com](https://adobe.wd5.myworkdayjobs.com/en-US/external_experienced/job/San-Francisco/Social-Media-Strategist---YouTube_R169530?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)