# Insights and Content Strategy Manager

**Company**: SteelSeries
**Location**: Chicago
**Work arrangement**: hybrid
**Experience**: mid
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology
**Wikidata**: https://www.wikidata.org/wiki/Q2629769

**Apply**: https://gn.wd3.myworkdayjobs.com/en-US/SteelSeriesCareers/job/IL-Chicago/Insights-and-Content-Strategy-Manager_R28885?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_c49c2eb5-38e

## Description

We're looking for a data-obsessed, lightning-fast Insights and Content Strategy Manager who lives and breathes social media, gaming culture, and the battle for attention. As the nerve center of a small, high-impact social and influencer team, you will set the strategy for all social media and influencer content efforts based on insights, learnings, and iterative testing. Your success is measured by how clearly and quickly you can see what's 'popping off,' how fast you can turn those signals into more of the right content, and how effectively you guide the broader team toward an attention-first roadmap.

You will own the social content calendar, translate insights into action, and serve as a key navigator to the Social Media Director, Community Director, and Esports & Influencer Managers across EMEA, APAC, and the Americas. You will develop and present clear campaign briefs, content themes, and daily/weekly posting plans that are rooted in data but written in plain language for creators, editors, and stakeholders.

Your responsibilities will include:

- Owning and continuously evolving the global social content calendar across TikTok, Instagram, YouTube, X/Twitter, Facebook, Twitch, and emerging formats

- Building and maintaining a living 'attention map' that shows where we're winning, where we're behind, and which content pillars need more or less investment

- Monitoring performance data daily and rapidly translating signals into clear instructions

- Running lightweight experiments on hooks, formats, posting cadences, and thumbnails

- Leading post-mortems on campaigns and tentpoles, turning results into sharp, 1–2 page debriefs with specific, prioritized changes for next time

- Developing and presenting clear campaign briefs, content themes, and daily/weekly posting plans

- Serving as a core strategic partner to the Social Media Director, Community Director, and Esports & Influencer Managers

In addition to these responsibilities, you will also be expected to:

- Build repeatable systems,templates, calendars, playbooks, dashboards,that increase the team's content output without sacrificing quality

- Maintain a library of content templates, recurring formats, asset checklists, and posting playbooks that make it faster and easier for the Video Editor and rest of the team to execute

- Ensure content plans comply with platform guidelines, brand safety, copyright, and accessibility requirements

- Create concise monthly and quarterly reporting for leadership that connects channel performance to business and brand outcomes, with clear recommendations on what to do next

- Tell a compelling story with data,showing not only what happened, but why, and what we'll do differently going forward

This is a full-time position (Monday - Friday), 40 hours/week, with preferred onsite collaboration 3 - 4 times a week. Candidates are encouraged to share portfolios, content samples, or relevant campaign work.

## Skills

### Required
- social media strategy
- content planning
- digital marketing
- analytics ownership
- data analysis
- data visualization
- storytelling with data
- campaign management
- team management
- project management

### Nice to have
- content calendar tooling
- asset management systems
- gaming industry knowledge
- live events experience
- sponsorship experience
- creator/partner program experience

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Source: [Apply at gn.wd3.myworkdayjobs.com](https://gn.wd3.myworkdayjobs.com/en-US/SteelSeriesCareers/job/IL-Chicago/Insights-and-Content-Strategy-Manager_R28885?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)