# Creative Lead, Integrated Campaigns Creative

**Company**: Salesforce
**Experience**: senior
**Job type**: full-time
**Salary**: $143,400 - $216,900 annually
**Category**: Marketing
**Industry**: Technology

**Apply**: https://salesforce.wd12.myworkdayjobs.com/en-US/External_Career_Site/job/Illinois---Chicago/Senior-Copywriter--Integrated-Campaigns-Creative_JR364549?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_c47c714d-9e5

## Description

Salesforce is seeking a Creative Lead, Integrated Campaigns Creative to support creative development for Salesforce's Missionforce marketing. As a hands-on manager role for a copywriter by craft, you will develop a multidisciplinary team of designers and copywriters while staying close to the work: writing, shaping narratives, developing concepts, and partnering with designers to bring integrated ideas to life.

**Responsibilities:**

- Manage and develop a multidisciplinary team of designers and copywriters through coaching, feedback, and creative guidance.

- Partner closely with Missionforce Product Marketing and Marketing teams to translate business, product, audience, and customer priorities into compelling creative.

- Balance people leadership with hands-on writing, concepting, narrative development, and creative problem-solving.

- Develop integrated ideas alongside designers and copywriters, connecting verbal and visual thinking and bringing a strong visual point of view to the work.

- Guide creative from brief through execution, maintaining a high bar for concept, writing, visual craft, storytelling, and brand consistency.

- Support creative across integrated campaigns, demand generation, digital, social, content, product storytelling, events, and experiences.

- Partner with Creative Operations and Creative leadership to prioritize workload and focus the team on the highest-impact work.

- Collaborate with internal teams, agencies, and production partners, providing clear creative direction and feedback.

- Present creative concepts and recommendations clearly to Creative leadership and cross-functional stakeholders.

- Champion thoughtful use of generative AI to accelerate ideation, experimentation, and execution.

**Requirements:**

- BA or BFA in Advertising, Marketing, Communications, Art, Journalism, Design, Writing, or a related field, or equivalent professional experience.

- 8+ years of experience in copywriting, creative development, art direction, or a related discipline within an agency or in-house creative organization; B2B, technology, government, or public sector experience is a plus.

- 4+ years of experience leading, managing, or developing creative talent, including designers and copywriters.

- A strong portfolio demonstrating exceptional writing, conceptual thinking, storytelling, and visual sensibility across integrated campaigns and channels.

- Deep hands-on copywriting experience developing campaign concepts, headlines, messaging, scripts, narratives, and product stories.

- A strong visual point of view and understanding of design fundamentals, with the ability to partner with designers and provide actionable feedback that strengthens the work.

- Experience translating complex technology, product capabilities, and business priorities into clear, credible creative for government, public sector, or similarly complex audiences is a plus.

- Strong partnership, presentation, communication, and prioritization skills, with the ability to operate effectively in a fast-moving environment.

- Familiarity with generative AI and emerging creative technologies and how they can thoughtfully support the creative process.

**Benefits:**

- Time off programs

- Medical, dental, vision

- Mental health support

- Paid parental leave

- Life and disability insurance

- 401(k)

- Employee stock purchasing program

## Skills

### Required
- copywriting
- creative development
- art direction
- team management
- generative AI

### Nice to have
- B2B marketing
- technology marketing
- government marketing
- public sector marketing

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Source: [Apply at salesforce.wd12.myworkdayjobs.com](https://salesforce.wd12.myworkdayjobs.com/en-US/External_Career_Site/job/Illinois---Chicago/Senior-Copywriter--Integrated-Campaigns-Creative_JR364549?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)