# Marketing Tracking & Measurement Manager

**Company**: Mable
**Location**: Sydney
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: Permanent - Full time
**Category**: Marketing
**Industry**: Healthcare

**Apply**: https://jobs.lever.co/mable/39d19efb-29f8-4c08-935c-3a7ff9f86eed?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_c44019a2-14b

## Description

This is a newly created position within the Growth team at Mable, reporting to the Head of Digital Experience. You will elevate and innovate the company's Marketing Analytics capability, focusing on driving Client Acquisition and Retention.

Key Responsibilities:

- Own marketing tracking & measurement, including GA4, GTM, data layers, advanced event tracking and privacy-compliant data collection.

- Lead CRO measurement & experimentation, identifying opportunities, ensuring robust test tracking, and analysing results to drive conversion and customer experience.

- Build full-funnel marketing analytics, connecting data across GA4, media channels, CRM, web/app and sales platforms to understand acquisition and retention.

- Deliver actionable insights, using ad-hoc analysis and performance reporting to identify trends, opportunities and areas for optimisation.

- Partner cross-functionally with Data, Marketing, Digital, Product, Engineering and Sales teams to deliver high-quality analytics and measurement initiatives.

- Shape the future measurement strategy, progressing towards a modern framework spanning media mix modelling, multi-touch attribution and experimentation/incrementality.

Requirements:

- 3–5 years’ experience in Marketing or Digital Analytics, with strong hands-on expertise in GA4 and GTM.

- Strong understanding of full-funnel marketing, customer journeys, attribution and performance measurement across acquisition and retention.

- Technical and analytical capability, with a passion for MarTech, tracking, experimentation and evolving privacy technologies.

- Exceptional stakeholder management skills, with the ability to translate complex data and technical concepts into clear commercial insights.

- Strong cross-functional collaboration, with experience working across Marketing, Product, Engineering and Data teams in complex environments.

- Proactive and commercially minded, comfortable owning new initiatives, navigating ambiguity and using data to improve customer experience and business growth.

Benefits:

- Learn from industry experts, experienced leaders, and on-the-job opportunities.

- Access parental leave: 14 weeks of paid leave for primary carers and 6 weeks of paid leave for secondary carers plus superannuation.

- Work with flexibility: hybrid workplace, balancing time in the office with remote work.

- Flexi Leave Days: one extra paid leave day per quarter for what makes you happy.

- Take a floating public holiday: acknowledge a significant day your way with family and friends.

- Be rewarded: celebrate wins and recognise great performance with an easy and accessible Reward and Recognition program.

## Skills

### Required
- GA4
- GTM
- Marketing Analytics
- CRO measurement
- experimentation
- MarTech
- tracking
- data analysis

---

Source: [Apply at jobs.lever.co](https://jobs.lever.co/mable/39d19efb-29f8-4c08-935c-3a7ff9f86eed?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)