# Commercial CRM Specialist

**Company**: Ford
**Location**: Dunton, Essex
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Automotive

**Apply**: https://efds.fa.em5.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/68338?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_c40fcf1f-4b4

## Description

The Customer Relationship Management (CRM) team at Ford is responsible for direct digital communications to commercial and consumer customers in Europe. As a Commercial CRM Specialist, you will drive the design, acceleration, and implementation of innovative strategic always-on and tactical CRM campaigns and programs, leveraging the global Salesforce Marketing Cloud ecosystem.

Responsibilities:

- Design and deliver B2B CRM campaigns and journeys

- Create and manage creative and technical/data CRM briefs

- Manage, optimize, and develop live and always-on campaigns

- Review content and manage approvals

- Design and optimize lead management flows

- Develop 'Always-On' nurture streams

- Support local market CRM requirements and queries

- Monitor and measure impact and effectiveness of CRM

- Provide insights to iteratively improve campaigns

- Develop and optimize processes to support campaign effectiveness and efficiency

- Support the wider cross-functional CRM team

- Follow audit and regulatory processes and mandates

Qualifications:

- Several years of experience in B2B CRM and Marketing, Sales & Service

- Good understanding of AI, digital marketing, and CRM regulatory framework

- Interest and understanding of customer data, segmentation, and analytics

- Excellent verbal and written communication skills

- Ability to shape, define, and articulate business and customer requirements

- Passion for new technology, innovation, and customer experience

- Self-motivation and direction, with a demonstrated work ethic

- Experience working with marketing agencies

- Energy, self-motivation, and adaptability to thrive in a fast-paced and agile environment

- Ability to think and lead strategically

## Skills

### Required
- B2B CRM
- Marketing
- Sales & Service
- AI
- Digital Marketing
- Customer Data
- Segmentation
- Analytics
- Communication
- Project Management

### Nice to have
- Salesforce
- Marketing Automation
- Lead Management
- Nurture Streams

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Source: [Apply at efds.fa.em5.oraclecloud.com](https://efds.fa.em5.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/68338?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)