# Senior Product Designer II - Lifecycle & Growth

**Company**: Instacart
**Location**: United States - Remote
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Salary**: $169,000-$214,000
**Category**: Design
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/instacart/jobs/8191763?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_c2fdd53f-a0a

## Description

At Instacart, we're transforming the grocery industry by delivering an essential service that customers rely on to get their groceries and household goods.

We're looking for a Senior Product Designer II to join the Lifecycle & Growth team and help shape some of Instacart's most important customer experiences.

**About the Team** The Growth Design Team focuses on driving meaningful business impact through thoughtful strategy, experimentation, and exceptional craft.

**About the Role** This role is ideal for a highly conceptual, craft-driven designer who is energized by ambiguous problems, 0→1 exploration, and bringing new ideas to life through exceptional visual, interaction, and motion design.

**Responsibilities**

- Lead high-impact Growth initiatives across partnerships, incentives, and lifecycle experiences, taking work from ambiguous problem framing through exploration, refinement, and launch

- Reimagine key moments across the customer journey, including how people discover Instacart, understand value, convert, reactivate, and build ongoing habits

- Blend product thinking, brand, content, interaction design, and business mechanics to create unified experiences rather than solving individual surfaces in isolation

- Explore and prototype new content models, flows, interaction patterns, motion, and messaging that challenge existing conventions and unlock stronger customer and business outcomes

- Design complex, multi-step journeys that span surfaces and teams, identifying opportunities to create greater continuity, clarity, and cohesion across the experience

- Partner closely with Product, Engineering, Marketing, Content Design, Research, Brand, and Data Science to synthesize diverse inputs into clear creative direction and actionable product decisions

- Use customer insight, experimentation, and business metrics to evaluate tradeoffs, shape recommendations, and iterate toward measurable impact

- Define scalable patterns and interaction models that extend beyond a single feature, improving quality and coherence across the broader Growth experience

- Use prototypes, AI-enabled tools, and emerging workflows to make ideas tangible early, accelerate learning, and improve how teams explore and build

- Raise the craft bar through exceptional visual and interaction design, strong storytelling, and clear rationale that helps teams align around a shared direction

**Minimum Qualifications**

- 7+ years of experience designing consumer-facing digital products across web and mobile

- A portfolio demonstrating exceptional visual, interaction, and product craft, including strong 0→1 work

- Deep interaction design skills, with experience in motion, micro-interactions, prototyping, and product behavior

- Strong conceptual thinking, with the ability to turn ambiguous opportunities into clear, compelling product experiences

- Proven ability to design complex journeys while balancing customer needs, business goals, technical constraints, and craft

- Strong communication and storytelling skills, with the ability to articulate design rationale and influence cross-functional partners

- Comfortable operating autonomously, exploring broadly, and carrying work from early concept through polished execution

- Curiosity and fluency with AI-enabled tools and workflows, using them to accelerate exploration, prototyping, and product development

**Preferred Qualifications**

- Experience in growth, subscriptions, marketplace, commerce, or other high-scale consumer products

- Experience working where brand and product experience are deeply connected

- Strong prototyping or motion skills using Figma, Framer, ProtoPie, code, or similar

- Experience exploring AI-powered product experiences or integrating AI into the design and prototyping process

## Skills

### Required
- interaction design
- motion
- micro-interactions
- prototyping
- product behavior
- visual design
- storytelling

### Nice to have
- Figma
- Framer
- ProtoPie
- AI-powered product experiences

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/instacart/jobs/8191763?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)