# Brand Strategy Lead, Brand Architecture & Naming

**Company**: Anthropic
**Location**: San Francisco, CA
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $255,000-$320,000 USD
**Category**: Marketing
**Industry**: Technology
**Wikidata**: https://www.wikidata.org/wiki/Q116758847

**Apply**: https://job-boards.greenhouse.io/anthropic/jobs/5475321008?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/brand-strategy-lead-brand-architecture-and-naming-c2e6189f-507/

## Description

As a Brand Strategy Lead at Anthropic, you will own brand architecture and naming strategy across the Anthropic and Claude brands.

You will solidify this function at Anthropic, making routine calls and bringing key decisions to senior leaders.

Key responsibilities:

- Own brand architecture strategy across Anthropic and Claude

- Lead decisions on portfolio structure and naming

- Develop and implement global naming strategy

- Build brand architecture and naming systems

- Partner with cross-functional teams

Minimum qualifications:

- Deep expertise in brand architecture

- Experience with multi-brand portfolios

- Strong understanding of naming strategies

- Ability to lead cross-functional work

Preferred qualifications:

- Experience leading brand architecture or naming in-house or at an agency

- Restructuring a brand portfolio through rapid growth or change

- Experience with AI products or technology companies

The annual compensation range for this role is $255,000-$320,000 USD.

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## Skills

### Required
- brand architecture
- naming strategy
- portfolio management

### Nice to have
- AI products
- technology companies
- linguistics
- copywriting

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/anthropic/jobs/5475321008?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)