# Digital Marketing Manager, The Savoy Hotel

**Company**: AccorHotel
**Location**: London, England
**Experience**: senior
**Job type**: full-time
**Category**: Hospitality
**Industry**: Hospitality

**Apply**: https://jobs.smartrecruiters.com/AccorHotel/744000161301175-digital-marketing-manager-the-savoy-hotel?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/digital-marketing-manager-the-savoy-hotel-c2610965-af6/

## Description

The Savoy is one of the world's most iconic hotels, offering five-star luxury hospitality.

This is an exciting opportunity to shape the digital future of The Savoy, a Fairmont Hotel, bringing one of the world’s most iconic luxury brands to life across every digital touchpoint.

The Digital Marketing Manager will lead the development and execution of The Savoy’s digital marketing strategy, elevating brand presence, deepening audience engagement and driving commercial performance across the hotel’s diverse offerings.

Responsibilities:

- Develop and execute a comprehensive digital marketing strategy aligned with The Savoy’s brand positioning, commercial objectives and wider business priorities.

- Oversee digital marketing activity across paid search, paid social, display, SEO, Global Distribution System providers, metasearch, third parties, online travel agents and other relevant channels.

- Manage the external paid media agency, overseeing campaign strategy, budgets and performance to maximise return on investment.

- Oversee website content, SEO and digital user experience, identifying opportunities to improve visibility, customer journeys and conversion rates.

- Ensure The Savoy and its outlets maintain an accurate, engaging and optimised presence across relevant third-party platforms and digital listings.

- Collaborate with Fairmont and Accor’s corporate digital and commercial teams on wider hotel acquisition strategies.

- Identify emerging digital trends, technologies and opportunities to enhance performance and maintain The Savoy’s competitive positioning.

Organic Social Media & Content:

- Develop and oversee The Savoy’s organic social media strategy, driving brand awareness, audience engagement and growth across key platforms.

- Lead social media planning and content calendars, ensuring alignment with brand positioning, commercial priorities and wider marketing campaigns.

- Collaborate with the Brand Marketing Executive on creative concepts, art direction and content production, working with external photographers, videographers and content creators.

- Monitor social media performance, audience insights and emerging trends to continually optimise content strategy and engagement.

CRM & Email Marketing:

- Lead the strategy and execution of email marketing campaigns, including newsletters, tactical communications and automated customer journeys.

- Oversee database acquisition, segmentation and engagement strategies to grow qualified audiences and improve customer retention.

- Collaborate with commercial and operational teams to develop targeted campaigns supporting key business priorities, seasonal activity and outlet promotions.

- Monitor email marketing performance and continually optimise content, targeting and conversion.

Analytics, Reporting & Commercial Optimisation:

- Establish and monitor digital marketing KPIs across paid, owned and organic channels, providing clear reporting and actionable insights.

- Analyse campaign effectiveness, audience behaviour and conversion performance to inform ongoing investment and strategic decisions.

- Work closely with Revenue, Sales, F&B and wider Marketing teams to identify commercial opportunities and develop targeted digital campaigns.

- Oversee digital marketing budgets, ensuring effective allocation of investment and accountability for performance.

- Present performance updates, strategic recommendations and opportunities for improvement to senior stakeholders.

Benefits:

- Competitive salary and additional service charge

- Life insurance and pension

- 31 days of holiday (including public holidays)

- Exclusive discounts: Savoy, Fairmont, Raffles, and Accor hotels (friends & family rates included)

- 50% off at American & Beaufort Bars, Afternoon Tea, spa, florist, and select Gordon Ramsay restaurants

- 20% off at other Gordon Ramsay restaurants and Restaurant 1890

- Free stay for two at The Savoy after successful probation

- Colleague restaurant, gym, interfaith prayer room and wellness room

- Laundry services

- Cashback for wellbeing/healthcare expenses; HSF & Perkbox

- Employee assistance program

- Virgin Active and The Gym Group membership discounts

- Cycle-to-work scheme

- Season ticket loan for commuting

- Annual optician reimbursements of £100

- Local discounts for F&B and retail

For more fresh new jobs, check out [yubhub.co](https://yubhub.co/).

## Skills

### Required
- digital marketing
- luxury brand experience
- paid media
- organic social
- CRM
- SEO
- Google Analytics
- content management systems

### Nice to have
- experience working in a paid media agency
- knowledge of hotel distribution channels

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Source: [Apply at jobs.smartrecruiters.com](https://jobs.smartrecruiters.com/AccorHotel/744000161301175-digital-marketing-manager-the-savoy-hotel?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)