# Product Marketing Manager (12 month contract)

**Company**: PointClickCare
**Location**: Mississauga, ON
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: contract
**Salary**: $45.19 - $50 an hour
**Category**: Product Management
**Industry**: Healthcare

**Apply**: https://jobs.lever.co/pointclickcare/f1ff2715-228c-42a3-8b7c-45c929723f5a?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_c255f94a-443

## Description

At PointClickCare, our mission is simple: to help providers deliver exceptional care. And that starts with our people. As a leading health tech company that's founder-led and privately held, we empower our employees to push boundaries, innovate, and shape the future of healthcare.

With the largest long-term and post-acute care dataset and a Marketplace of 400+ integrated partners, our platform serves over 30,000 provider organizations, making a real difference in millions of lives. We also reinvest a significant percentage of our revenue back into research and development, ensuring our employees have the resources to innovate and make a lasting impact. Recognized by Forbes as a top private cloud company and honored as one of Canada's Most Admired Corporate Cultures, we offer flexibility, growth opportunities, and meaningful work.

The Product Marketing Manager establishes clear, differentiated positioning and messaging for Skilled Nursing packages and products that resonates with buyers. This role leads go-to-market planning for new products and releases, equips sales and marketing teams with the tools, content, and training they need to win, and serves as the voice of the market and customer for the product team. By connecting customer insight with product strategy, the Product Marketing Manager helps drive adoption, pipeline, and revenue growth.

Key Responsibilities:

- Positioning, Messaging & Competitive Strategy:

- Develop product positioning, value propositions, and messaging that resonate with the buying audience.

- Create the competitive comparison guide for use in positioning against similar offerings from other organizations.

- Assist in product naming by providing market, competitive, and customer context.

- Product Launch & Go-to-Market:

- Lead product introduction and launch planning, including development and measurement of KPIs.

- Support the launch of new products and releases by defining product positioning and unique selling propositions.

- Develop, enhance, and own distribution of public-facing product launch marketing materials.

- Sales Enablement & Sales Support:

- Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process.

- Partner with the Sales Enablement team to lead sales training on new products and capabilities.

- Educate internal sales and marketing teams on ways to concisely demonstrate the strengths and features of our products and enhancements.

- Content, Campaigns & Thought Leadership:

- Collaborate with marketing peers to drive development of a variety of content.

- Work with marketing programs, brand management, and digital marketing teams to ensure appropriate product themes are communicated to the market.

- Provide guidance to marketing teams on themes for programs and events.

- Market Intelligence, Customer Insight & Product Partnership:

- Be the expert on our customers, including how and why they buy, their buying criteria, and regulatory considerations.

- Align closely with the product management team to facilitate the appropriate flow of information between teams.

- Develop and continuously deepen expertise in PointClickCare's products and services.

Required Skills & Qualifications:

- Bachelor's degree, or equivalent experience

- 4-6 years of product marketing experience

- Experience applying Product Management and/or Product Marketing principles and frameworks

- Experience building consensus and collaborating across groups to get things done

- Polished professional with an enthusiastic attitude who thrives in fast-paced environments and adapts readily to change

- AI fluency and/or hands-on use of leading AI solutions

Preferred Experience:

- Advanced degree in business or marketing, or equivalent experience

- Certification in Pragmatic Marketing or SiriusDecisions Product Marketing

- Experience with B2B SaaS healthcare technology

- Experience with advanced analytics and/or AI product solutions

$45.19 - $50 an hour

## Skills

### Required
- Product Marketing
- AI
- Product Management
- Marketing
- Sales Enablement

### Nice to have
- Pragmatic Marketing
- SiriusDecisions Product Marketing
- B2B SaaS healthcare technology
- Advanced analytics
- AI product solutions

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Source: [Apply at jobs.lever.co](https://jobs.lever.co/pointclickcare/f1ff2715-228c-42a3-8b7c-45c929723f5a?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)