# Paid Social Marketing Manager, Americas

**Company**: Stripe
**Location**: Remote (US)
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/stripe/jobs/7978017?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_c21d9776-94c

## Description

## Job Description

As a Paid Social Marketing Manager, you'll be a key driver of paid digital marketing efforts supporting our inbound funnel, driving demand, and engaging key segments of users,designing, implementing, and optimizing scaled digital campaigns.

## Responsibilities

- Drive ideation, strategy, and execution of scaled paid campaigns to generate and accelerate sales pipeline and overall company revenue. Develop and manage testing agenda and media plans for the program.

- Drive growth across key metrics (Suspects, MQLs, SQOs, Signups, Go-lives, pipeline, revenue),measure success, optimize against targets, and report on performance on a recurring cadence.

- Support Stripe in building and optimizing our paid program using knowledge of our users, how they use our products and data.

- Report up and out on campaign performance to ensure relevant stakeholders have visibility into program performance and roadmap.

- Partner with relevant stakeholders on audience management and ensure we're reaching the right users.

- Lead in analyzing the effectiveness of paid campaigns, shifting spend to deliver more value.

- Proactively identify areas of weakness in the paid program and flag these as requiring improvement,and then create a plan to remedy them.

## Requirements

- 7+ years of work experience

- 5+ years of paid digital experience, preferably in paid social, display, and direct response

- 2+ years of B2B marketing experience

- Deep knowledge of the digital marketing landscape and best practices (targeting, ad formats, privacy laws) and growth marketing concepts (attribution, incrementality)

- Experience articulating requirements to analytics, campaigns, sales strategy and ops, and marketing leadership

- Self-starter with the ability to drive both strategic and tactical workstreams forward with minimal oversight

- Strong problem-solving skills and ability to analyze trends and decipher actionable insights from data

- Experience driving experimentation roadmaps to continuously optimize and improve campaigns

- User-first sensibility

- Excellent written and verbal communication skills

- Demonstrated ability to collaborate cross-functionally across teams, including those that are not expert in paid media

## Skills

### Required
- paid social
- digital marketing
- B2B marketing
- growth marketing
- analytics
- problem-solving
- communication

### Nice to have
- Marketo
- Salesforce
- ABM experience

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/stripe/jobs/7978017?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)