# Director, Performance Marketing **Company**: Brex **Location**: Vancouver, British Columbia **Experience**: executive **Job type**: full-time **Salary**: $221,480 to $276,850 **Category**: Marketing **Industry**: Finance **Apply**: https://job-boards.greenhouse.io/brex/jobs/8914953002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_c1c156a1-551 ## Description ## Job Summary We are seeking a Director, Performance Marketing to lead Brex's performance marketing strategy and paid media investments, driving customer acquisition, revenue growth, and brand awareness. ## Responsibilities - Own Brex's paid media strategy and investment across Brand and Growth, accountable for qualified pipeline, self-serve signups, and the revenue they produce. - Manage and optimize a growing, multimillion-dollar media budget, balancing acquisition volume, LTV, and incremental revenue contribution. - Build an in-house digital media center of excellence, transitioning brand media buying from a traditional agency model while strategically leveraging platforms and managed services. - Scale existing paid search and paid social programs, while expanding investment in YouTube, connected TV, programmatic, and other upper-funnel channels. - Develop an integrated full-funnel investment strategy, connecting demand creation and brand awareness to downstream acquisition, pipeline, and revenue outcomes. - Partner with Marketing Operations, Data, and Finance to improve measurement, forecasting, budget pacing, and investment allocation across channels. - Translate existing attribution and customer journey data into actionable insights, building reporting and analytical frameworks that inform media strategy and optimization. - Drive rapid experimentation across channels, audiences, and creative, identifying opportunities to restructure underperforming campaigns and scale successful investments. - Partner with Brand and Creative teams to develop high-performing static and video advertising, providing actionable feedback on messaging, formats, and creative effectiveness. - Lead and develop a growing performance marketing team, establishing clear accountability, scalable execution practices, and AI-enabled workflows to increase operating leverage. ## Requirements - 8+ years of experience in performance marketing, paid acquisition, or digital media, with demonstrated experience scaling multichannel advertising programs. - Direct experience managing $30M+ in annual paid media spend, with measurable impact on customer acquisition and revenue growth. - Deep expertise in performance marketing and acquisition economics, including LTV, ROI, incremental revenue, and revenue-based optimization. - Proven ability to develop full-funnel media strategies, connecting upper-funnel brand investments to measurable improvements in downstream demand, conversion, and revenue. - Deep hands-on expertise in outline video, connected TV, programmatic, and brand media, plus strong paid social experience across LinkedIn and Meta. - Strong financial acumen, including budget ownership, forecasting, investment modeling, and data-driven allocation of spend across channels. - Strong analytical judgment and experience translating attribution, customer journey, and campaign performance data into actionable investment decisions. - Demonstrated ability to assess and improve campaign structure, channel strategy, and creative performance through rigorous testing and rapid iteration. - Strong creative judgment, with experience partnering with Brand and Design teams to develop and optimize performance-oriented static and video advertising. - Experience leading and developing high-performing teams, with a hands-on leadership style and the ability to scale execution without unnecessary organizational complexity. ## Bonus Points - Experience scaling performance marketing in both high-volume B2C or product-led growth (PLG) environments and B2B, sales-led businesses. - Experience transitioning media buying from an agency-led model to an in-house team, including evaluating managed-service partners. - Experience developing incrementality testing, media mix modeling, or advanced full-funnel measurement frameworks. - Experience in fintech, financial services, or high-growth technology companies. - Experience leveraging AI and automation to improve media execution, analysis, and team productivity. ## Compensation The expected salary range for this role is $221,480 to $276,850. ## Skills ### Required - performance marketing - paid acquisition - digital media - LTV - ROI - incremental revenue - revenue-based optimization - full-funnel media strategies - brand media - paid social - budget ownership - forecasting - investment modeling - data-driven allocation ### Nice to have - scaling performance marketing - transitioning media buying - incrementality testing - media mix modeling - advanced full-funnel measurement frameworks - fintech - financial services - high-growth technology companies - AI and automation --- Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/brex/jobs/8914953002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)