# Marketing Manager **Company**: Razer **Location**: Taipei **Experience**: senior **Job type**: full-time **Category**: Marketing **Industry**: Technology **Apply**: https://razer.wd3.myworkdayjobs.com/en-US/Careers/job/Taipei/Marketing-Manager_JR2026008029?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/job/marketing-manager-c189c291-89b/ ## Description Join Razer's global mission to revolutionize gaming. Razer is seeking a dynamic, results-driven Marketing Manager to drive marketing strategy and execution across Taiwan, Hong Kong, and Macau, with Taiwan as the primary focus market. **Job Responsibilities:** - Develop and execute marketing plans for Taiwan, Hong Kong, and Macau, with Taiwan as the primary focus. - Translate APAC marketing priorities into locally relevant campaigns that drive brand awareness, market share, and commercial growth. - Monitor consumer trends, competitor activities, and market developments to identify growth opportunities. - Work closely with Sales and distribution partners to align marketing initiatives with business objectives. - Support annual marketing planning and recommend activities based on market opportunities and priorities. **Key Responsibilities:** ### Market Strategy & Growth - Develop and execute marketing plans for Taiwan, Hong Kong, and Macau, with Taiwan as the primary focus. - Translate APAC marketing priorities into locally relevant campaigns that drive brand awareness, market share, and commercial growth. - Monitor consumer trends, competitor activities, and market developments to identify growth opportunities. - Work closely with Sales and distribution partners to align marketing initiatives with business objectives. - Support annual marketing planning and recommend activities based on market opportunities and priorities. ### Go-to-Market & Product Launches - Plan and execute marketing activities for new product launches across assigned markets. - Ensure strong GTM readiness across retail, channel, PR, digital, social media, and influencer touchpoints. - Localize regional and global campaigns to maximize relevance and impact in each market. - Collaborate with Sales to support product launches, promotional campaigns, and channel sell-through initiatives. ### Retail & Channel Marketing - Drive Razer brand visibility and marketing execution across key retail and channel partners. - Develop and implement retail marketing programs, merchandising initiatives, promotions, and consumer activations. - Work with Sales, distributors, and retailers to enhance product visibility, shopper experience, and sell-through. - Ensure consistent brand representation and execution across physical and online retail channels. ### Integrated Marketing - Plan and execute integrated marketing campaigns across digital, social media, PR, influencers, gaming communities, events, and partnerships. - Build and maintain relationships with media, influencers, content creators, and gaming communities. - Identify relevant partnerships and opportunities to strengthen Razer's presence within gaming, technology, and lifestyle audiences. - Coordinate product seeding, media engagements, consumer activations, product launches, and industry events. - Work with external agencies and partners to ensure timely and effective campaign execution. ### Sales & E-commerce Collaboration - Work closely with Sales to support commercial and e-commerce initiatives through relevant marketing activities. - Provide campaign, content, media, and brand support for Sales-led online and offline programs. - Align marketing activities with promotional calendars and channel priorities to drive traffic, conversion, and sell-through. - Maintain strong collaboration between Marketing and Sales to achieve shared business objectives. ### Budget & Performance - Manage assigned marketing budgets and ensure effective allocation of resources. - Track campaign performance against established KPIs and recommend improvements. - Monitor market trends, competitive activities, and campaign effectiveness. - Prepare regular marketing performance reports, market updates, and campaign evaluations for APAC management. - Identify opportunities to improve marketing efficiency, ROI, and overall campaign impact. **Requirements:** - 5–8 years of marketing experience, preferably within gaming, consumer electronics, technology, or lifestyle brands. - Strong understanding of the Taiwan consumer, retail, digital, and media landscape. - Experience in Hong Kong and Macau markets is an advantage. - Proven experience in integrated marketing, GTM, retail/channel marketing, PR, digital, social media, influencer marketing, and events. - Hands-on experience planning and executing marketing campaigns from concept to completion. - Strong commercial awareness with an understanding of how marketing contributes to sales and business growth. - Experience working with Sales teams, distributors, retailers, agencies, and external partners. - Good project management and organizational skills, with the ability to manage multiple campaigns and priorities simultaneously. - Strong analytical skills and experience managing marketing budgets and campaign performance. - Excellent communication, presentation, and stakeholder management skills. - Fluent in Mandarin and English, both written and spoken. - Self-motivated, resourceful, and comfortable working independently in a fast-paced environment. - Passion for gaming, technology, and the Razer brand is highly advantageous. For more fresh new jobs, check out [yubhub.co](https://yubhub.co/). ## Skills ### Required - marketing strategy - campaign execution - budget management - project management - analytical skills - communication skills - Mandarin - English ### Nice to have - gaming - technology - lifestyle brands - integrated marketing - GTM - retail/channel marketing - PR - digital - social media - influencer marketing - events --- Source: [Apply at razer.wd3.myworkdayjobs.com](https://razer.wd3.myworkdayjobs.com/en-US/Careers/job/Taipei/Marketing-Manager_JR2026008029?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)