# Account Executive, MuleSoft – North Africa (Based in Casablanca)

**Company**: Salesforce
**Location**: Casablanca
**Experience**: senior
**Job type**: full-time
**Category**: Sales
**Industry**: Technology

**Apply**: https://salesforce.wd12.myworkdayjobs.com/en-US/External_Career_Site/job/Morocco---Casablanca/Account-Executive---MuleSoft---North-Africa--Based-in-Casablanca-_JR330376?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_c0e1c7b6-00a

## Description

We are looking for a high-impact hunter Account Executive to drive MuleSoft growth across North Africa, based out of Casablanca. The role combines net-new logo acquisition with strategic cross-sell into existing Salesforce customers to help them realise the full value of their AI + Data + CRM investments.

**Role mission**

- Build and execute a territory plan for North Africa focused on winning new MuleSoft customers while expanding footprint in existing Salesforce accounts.

- Orchestrate the full sales cycle from prospecting to close, partnering closely with Salesforce core AEs, solution engineers and partners.

- Position MuleSoft as the strategic integration and API platform underpinning digital transformation, AI and data initiatives for C-level stakeholders.

**Key responsibilities**

- Own a defined North Africa territory (with a strong focus on Morocco) and consistently deliver against ACV and multi-year subscription targets.

- Hunt for new logos: build pipeline through targeted outbound, events, partners, social selling and your own executive network; convert whitespace into active opportunities.

- Drive cross-sell and upsell in Salesforce customers: co-sell with Salesforce AEs, align to joint account plans and attach MuleSoft to key transformation programs.

- Lead complex, value-based sales cycles with multiple stakeholders (IT, architecture, digital, lines of business, procurement, finance) up to C-suite level.

- Run rigorous discovery, map business pain to integration/API use cases, and build compelling business cases and ROI/TCO justifications for MuleSoft.

- Orchestrate internal and external resources (solution engineering, professional services, partners, marketing, executives) to advance deals and ensure customer success.

- Maintain accurate pipeline, forecasting and account plans in Salesforce, with clear next steps and deal strategies.

- Represent MuleSoft in the North African ecosystem: speak at events, engage partners and act as a thought leader on integration, APIs and composable architectures.

**Ideal profile**

- 7–10+ years of full-cycle enterprise software sales, including at least 3–5 years selling platform, integration, middleware, API management or adjacent cloud technologies.

- Proven hunter with a track record of opening new enterprise accounts and overachieving multi-million-euro quotas in emerging or growth markets.

- Experience co-selling or competing in the Salesforce ecosystem is highly valued; knowledge of Salesforce Customer 360 and its clouds is a strong plus.

- Strong understanding of integration/API trends, modern architectures (REST, event-driven, microservices) and how they support AI, data and digital transformation agendas.

- Fluent in French and Arabic, with strong business English; able to operate comfortably with C-level stakeholders across Morocco, Algeria, Tunisia and broader North Africa.

- Consultative, value-based seller who can challenge the status quo, lead with insights and translate technical capabilities into strategic business outcomes.

- Comfortable in a “scale-up within a large company” context: autonomous, resourceful, able to build structure and momentum in a fast-changing environment.

- We have a strong preference for candidates with deep experience in Financial Services across North Africa, particularly in banking, insurance and fintech.

**What we offer**

- Opportunity to build and scale the MuleSoft business in one of Salesforce’s most strategic growth regions in EMEA.

- Access to world-class sales enablement, coaching and career paths across Salesforce and MuleSoft.

- Competitive compensation package with uncapped variable, plus benefits aligned to a leading global cloud company.

## Skills

### Required
- MuleSoft
- Salesforce
- integration
- API management
- cloud technologies
- French
- Arabic
- English

### Nice to have
- Financial Services
- banking
- insurance
- fintech
- Salesforce Customer 360

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Source: [Apply at salesforce.wd12.myworkdayjobs.com](https://salesforce.wd12.myworkdayjobs.com/en-US/External_Career_Site/job/Morocco---Casablanca/Account-Executive---MuleSoft---North-Africa--Based-in-Casablanca-_JR330376?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)