# Senior Staff Technical Go-to-Market (GTM) Product Marketing Manager, Portfolio and Expansion

**Company**: 1Password
**Experience**: senior
**Job type**: full-time
**Category**: Product Management
**Industry**: Technology

**Apply**: https://jobs.ashbyhq.com/1password/f56a7052-4fc3-4cc9-adf1-145e3ff83026?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_c0de0151-d90

## Description

We're looking for a Senior Staff Technical Go-to-Market (GTM) Product Marketing Manager to join our team at 1Password. You will lead the development of go-to-market strategies for new and existing products, working closely with cross-functional teams to drive growth and adoption.

Responsibilities:

- Develop and execute GTM plans for new and existing products

- Collaborate with product management, sales, and marketing teams to identify market opportunities and develop targeted campaigns

- Analyse market trends, competitor activity, and customer feedback to inform product marketing strategies

- Create compelling content and messaging to support product launches and promotions

- Work with sales teams to develop sales enablement materials and provide training on product features and benefits

Requirements:

- 5+ years of experience in product marketing, preferably in a B2B SaaS organisation

- Strong understanding of technical products and markets

- Proven track record of developing and executing successful GTM strategies

- Excellent communication and collaboration skills

- Ability to analyse complex data sets and inform strategic decisions

Nice to have:

- Experience with marketing automation platforms and CRM systems

- Knowledge of HTML, CSS, and JavaScript

- Familiarity with Agile development methodologies

## Skills

### Required
- product marketing
- GTM strategy
- market analysis
- content creation
- sales enablement

### Nice to have
- marketing automation
- CRM systems
- HTML
- CSS
- JavaScript
- Agile development

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Source: [Apply at jobs.ashbyhq.com](https://jobs.ashbyhq.com/1password/f56a7052-4fc3-4cc9-adf1-145e3ff83026?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)