# Digital Marketing Manager

**Company**: Prudential
**Location**: Metro Manila
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Finance

**Apply**: https://prudential.wd3.myworkdayjobs.com/en-US/prudential/job/Metro-Manila/Digital-Marketing-Manager_26080057?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_c0a40c91-c26

## Description

Prudential's purpose is to be partners for every life and protectors for every future.

The Digital Marketing Manager is responsible for developing and executing data-driven digital campaigns across paid media, search, and performance channels to drive customer acquisition, engagement, and retention.

**Responsibilities**

### Paid Media & Search Strategy

- Develop and manage paid digital campaigns across search, display, and social channels.

- Optimize search engine marketing (SEM) and paid media strategies to maximize conversions.

- Work with brand and propositions teams to ensure timely delivery of paid campaigns.

### SEO & Organic Search Optimization

- Lead SEO strategy, keyword research, and website optimization to improve organic rankings.

- Work with content and web teams to ensure on-page and technical SEO best practices.

- Monitor and analyze performance, providing actionable insights and recommendations to improve brand search visibility and popularity.

- Collaborate cross-functionally to ensure timely delivery of initiatives that strengthen brand search presence.

### Performance Tracking & Optimization

- Implement tracking, attribution, and analytics to measure campaign effectiveness.

- Oversee performance dashboards to ensure stakeholder visibility across campaign performance.

- Continuously analyze and refine strategies based on performance data and insights.

- Collaborate with cross-functional teams to implement data-driven recommendations and optimization initiatives.

### Audience Targeting & Segmentation

- Utilize data-driven segmentation to improve customer engagement and conversion.

- Leverage first-party and third-party data to enhance targeting and personalization.

### Budget & Vendor Management

- Manage media budgets, bidding strategies, and campaign forecasting to drive efficiency.

- Oversee relationships with external partners and ad platforms to stay ahead of industry trends.

### Innovation & Testing

- Experiment with new media platforms, ad formats, and targeting strategies to improve campaign outcomes.

- Stay informed about emerging technologies, tools, and trends to keep digital marketing channels, platforms, and executions competitive and innovative.

- Explore opportunities to integrate new features or tools to enhance digital marketing and search capabilities.

### Compliance

- Ensure that all company policies, procedures, programs and instruction are carried out.

- Be familiar and understand Pru Life UK Compliance Standards.

## Skills

### Required
- digital marketing
- paid media
- search engine marketing
- SEO
- performance analytics
- data analysis

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Source: [Apply at prudential.wd3.myworkdayjobs.com](https://prudential.wd3.myworkdayjobs.com/en-US/prudential/job/Metro-Manila/Digital-Marketing-Manager_26080057?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)