# Product Marketing Lead, Temporary **Company**: Faire **Location**: San Francisco, CA **Work arrangement**: hybrid **Experience**: senior **Job type**: temporary **Salary**: $150 an hour **Category**: Marketing **Industry**: Technology **Apply**: https://job-boards.greenhouse.io/faire/jobs/8922579002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_c0a3df7c-c2c ## Description Faire is a technology wholesale platform built on the belief that the future is local. Independent retailers around the globe collectively represent a multi-hundred-billion-dollar wholesale market that has historically been fragmented and offline. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Product Marketing at Faire is a strategic function embedded across the product lifecycle. PMMs partner closely with Product, Design, Marketing, and Revenue to shape programs from the ground up, develop positioning and messaging, lead GTM strategy, and drive awareness and adoption. We're looking for a senior product marketer we'd trust with any area we prioritize for 18 weeks (Jan - May). You'll be the marketing owner for your product area: you set the GTM strategy, make the calls, and deliver it, working as a peer with a senior cross-functional and executive team. Responsibilities: - Set direction and own the area: Find new opportunities in your area and lead them from concept through implementation. Set the strategy rather than executing someone else's brief. - Own end-to-end GTM for your area, from positioning through launch and adoption, and influence the long-term GTM direction with cross-functional leaders. - Introduce approaches not yet tried at Faire to solve open-ended problems, and influence how decisions get made across cross-functional teams. - Positioning and narrative: Develop deep customer understanding and translate it into clear, compelling positioning. Make Faire feel simple to customers. - Build positioning from scratch and reposition existing products so they land with new or shifting audiences. - Develop messaging narratives and personas that connect multiple products into one coherent story, driving long-term engagement and retention. - GTM and adoption: Guide cross-functional GTM teams to operationalize complex, multi-channel campaigns. - Drive adoption through the right motion for your area, whether sales-assisted or lifecycle-driven. - Ship to learn: Make directionally right calls with ~70% of the information, put things in market, and iterate fast. - Coordinate enablement across Revenue, CX, Lifecycle, and other partners to bring GTM plans to life. - Influence, measurement, and craft: Shape product roadmaps and program design upstream through customer insight. - Communicate with clarity and credibility at the executive level, and use narratives, positioning docs, data, and insights to align senior stakeholders behind a direction. - Build the business case and establish clear ROI for your GTM bets, including post-mortems and optimizations. - Use AI tools to sharpen and accelerate your work, and leverage AI to elevate PMM craft at Faire. - Raise the craft bar on the team. Give direct feedback to other PMMs and document your work so the team can carry it forward after the engagement. Qualifications Required: - 10+ years in product marketing or closely related GTM roles, including 6+ in core PMM. - Builds positioning from scratch, repositions existing products, and holds a coherent narrative across multiple launches. - Experience driving adoption through a sales-assisted or lifecycle-driven motion. - Sets measurable GTM goals, architects incrementality and A/B testing with analytics partners, and builds the business case and ROI for the work. - Fluent in the metrics that move the business. - A bias to action and fast iteration: ships to learn, sets their own deadlines and beats them, and stays flexible as new information comes in. - Experience influencing product roadmaps and program design upstream, not just executing at launch. - Communicates and aligns senior stakeholders at the executive level. - Experience conducting or directing customer research and translating findings into positioning and strategy. - Experience building thematic campaigns across product areas, not just siloed launches. - Actively experiments with and adopts AI tools to sharpen and accelerate their work, and helps the team find real ways to use AI in PMM craft. Nice to have: - Experience working as a contractor or consultant. - Background in STEM, management consulting, finance, or other quantitative fields. - Experience in high-growth or scaling environments where PMM infrastructure was still being built. - Experience marketing complex or highly technical products where customer trust and education are central to adoption. - Familiarity with how independent retailers or small business owners make decisions and what earns their trust. - Two-sided marketplace background, where brand and buyer motions are distinct but interdependent. Benefits: - Competitive pay, equity, and comprehensive benefits designed to support your life inside and outside of work. - Move fast: You'll own meaningful problems that serve customers around the globe with the agency to move fast and see your results clearly. - Equipped to scale: We invest in what matters, including the latest enterprise AI tools, to help you work smarter and get more out of every day. - Best in class: Our team is full of sharp, kind, and generous colleagues who care about their craft and about helping you grow in yours. - Real rewards. - Belonging: We're intentional about building an environment where every Faire employee has equal access to opportunities, growth, and success. ## Skills ### Required - product marketing - GTM strategy - positioning - messaging - customer research - AI tools ### Nice to have - STEM - management consulting - finance - quantitative fields - high-growth environments - technical products - two-sided marketplace --- Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/faire/jobs/8922579002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)