# Senior Product Marketing Manager

**Company**: Wingspan
**Location**: New York, NY
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $150k - $175k
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/wingspan/jobs/7541057003?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_c09262dd-fc7

## Description

Job Title: Senior Product Marketing Manager

We are seeking an experienced Senior Product Marketing Manager to join our team at Wingspan. As a key member of our marketing organization, you will be responsible for developing and executing product marketing strategies that drive growth, enable sales, and increase product adoption and usage.

Key Responsibilities:

* Develop Customer Insights: Own qualitative, quantitative, and competitive research; rapidly translate findings into ICP definitions and actionable programs.
* Refresh Messaging and Positioning: Launch industry messaging campaigns - complete with new web pages, sales collateral, new content (webinars, blogs, etc), and customer case studies.
* Enablement: Help Sales and Post-Sales advance conversations with sales collateral including decks, one-pagers and case studies.
* Product Launch Management: Lead quarterly product releases - inclusive of sales and post-sales enablement, customer-facing materials, and messaging and positioning for all feature releases.
* Growth programs: Partner with Product, Post-Sales, and Support to design and execute lifecycle programs across email, text, and web to engage current customers and end-user contractors.

Requirements:

* 7+ years of Product Marketing Management experience, with a proven track record of creating collateral and influencing messaging and campaigns.
* B2B SaaS experience
* Excellent verbal and written communication skills, with experience translating features into benefits for multiple audiences
* Be able to leverage data to proactively identify opportunities and drive impactful results
* Must be authorized to work in the United States

Compensation:

* At Wingspan, we pride ourselves on offering a competitive and comprehensive compensation package that reflects our commitment to attracting top talent. The annual base salary for this role ranges from $150k - $175k, and is accompanied by a target equity package and an extensive suite of benefits, including medical, dental, and vision insurance.

Benefits & Perks:

* Unlimited vacation
* Competitive stock option package
* $300 one-time WFH stipend
* Medical, dental, and vision benefits
* Top of the line 14" Macbook Pro
* Travel stipend for team off-sites
* 401k Matching
* Wellhub, fitness benefit

## Skills

### Required
- product marketing
- customer insights
- messaging and positioning
- enablement
- product launch management
- growth programs
- data analysis
- communication skills

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/wingspan/jobs/7541057003?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)