# Manager - National Accounts

**Company**: SWIGGY
**Location**: Gurugram, HR
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://jobs.smartrecruiters.com/SWIGGY/6000000001545474-manager-national-accounts?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_c061f9db-b13

## Description

Swiggy is India's leading on-demand delivery platform with a tech-first approach to logistics and a solution-first approach to consumer demands.

Job Title: Manager - National Accounts

Department: National Accounts (NAT)

Role Purpose: The Profile owns the day-to-day execution of event planning, monthly promotion planning, and CRM and social activity for National and Gourmet brands.

Key Responsibilities:

### Event Planning

- Drive visibility and growth for NATs and Gourmet brands around events, and plan event-specific growth initiatives.

- Build inorganic growth campaigns for events and report on their impact.

- Build performance reads for events by geography, cuisine, brand, and slot to inform future planning.

- Recommend event calendar priorities based on past performance and upcoming opportunities.

### Monthly Promotion Planning

- Prepare month-level plans that combine all marketing plans and maximize visibility and OPD growth across visibility channels.

- Close brand-level alignments and own visibility planning, slotting, and execution for Topicals, BOTDs, Cuisine Banners, Brand Cards, and Top Picks.

- Deliver the monthly topline targets in sync with the Ads point of contact, and make sure committed visibility is delivered for each brand.

- Run performance analysis on properties across brands, covering funnel metrics and orders for Food Topicals and Brand Cards, and share findings with stakeholders.

- Coordinate with Merchandising and SF to align on NAT-related execution.

### CRM and Social Media

- Align social media promotions for NAT and Gourmet brands, both for organic events and other activity.

- Coordinate co-branding activities (influencers, hoardings, OOH) that bring out-of-app traffic to the platform under revenue-sharing arrangements.

- Own billing and invoicing for co-branding marketing activities.

- Align and execute CRM campaigns for NATs end to end.

Key Outcomes (KPIs):

- Visibility and Event targets met for monthly plans and events

- On-time delivery of brand-level visibility and campaign execution

- Quality and timeliness of performance reads and post-event analysis

- Accuracy and timeliness of co-branding billing and invoicing

- Strength of CRM and social campaign execution and reach

## Skills

### Required
- analytical skills
- Spreadsheets
- BI tools
- stakeholder management
- written and verbal communication

### Nice to have
- co-branding
- influencer partnerships
- out-of-home partnerships
- billing or vendor invoicing processes

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