# Senior Director, GTM Product Marketing

**Company**: Braze
**Location**: New York City
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $166,000 - $245,000/year
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/braze/jobs/8089479?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_c0162919-292

## Description

We're seeking a Senior Director, GTM Product Marketing to join our team at Braze. As a leader in customer engagement platforms, we help brands build engaging relationships with their customers. This role is based in New York City and is a hybrid position.

The successful candidate will be responsible for turning core messaging and positioning into a field narrative that wins. You'll lead a small, agile team of GTM PMMs and stay hands-on in the work yourself. Your goal will be to ensure everything brought to market is visible, understandable, and sellable across Sales, Sales Engineering, Customer Success, and Partnerships.

**Key Responsibilities:**

- Develop a compelling field narrative that resonates with different personas, segments, and stages of the funnel

- Own the system for making product information accessible to the GTM organization

- Collaborate with technology and services delivery partners on go-to-market strategies

- Lead and develop a team of GTM PMMs

- Work closely with field leadership to understand deal needs and translate product value into actionable language

- Simplify complex technology for buyer-ready language

- Prioritize ruthlessly to focus on high-impact narratives and launches

- Engage with customers to inform messaging and roadmap decisions

**How Success Is Measured:**

- Pipeline growth

- Product adoption

- Pipeline progression

- Overall program impact

**Requirements:**

- 10+ years of experience in Product Marketing, GTM/field marketing, or a related function

- Proven track record of building effective field-facing narratives and enablement

- Deep experience in B2B SaaS, preferably in martech

- Strong understanding of AI innovations and the competitive landscape

- Exceptional writing, presentation, and communication skills

- Experience leading and developing people

**What We Offer:**

- Competitive compensation ($166,000 - $245,000/year)

- On Target Earnings (OTE) between $191,000 and $273,000/year

- Comprehensive Total Rewards package, including equity grants

- Flexible working arrangements

- Professional development opportunities

- Curated in-office experience

- Community engagement initiatives

**Location:**

- Hybrid; must be based in New York City, San Francisco, Chicago, or Austin

**Travel:**

- Up to 30%

## Skills

### Required
- Product Marketing
- GTM/field marketing
- B2B SaaS
- martech
- AI innovations
- leadership

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/braze/jobs/8089479?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)