# Marketing Product Manager (Salesforce)

**Company**: Syneos Health
**Experience**: senior
**Job type**: full-time
**Category**: Product Management
**Industry**: Healthcare

**Apply**: https://syneoshealth.wd12.myworkdayjobs.com/en-US/Syneos_Health_External_Site/job/IND-Hyderabad-Hybrid/Marketing-Product-Manager--Salesforce-_25111272?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_bfe46eb6-7d8

## Description

Syneos Health is seeking a Marketing Product Manager (Salesforce) to own MarTech products across discovery, business-case development, roadmap prioritization, delivery, adoption, and value realization.

The successful candidate will define product vision, strategy, and roadmap based on business, customer, and user needs. They will translate and prioritize business needs into product requirements, user stories, technical requirements, and measurable outcomes.

Key responsibilities include:

- Developing solutions supporting B2B marketing and demand generation, including ABM, lead capture, nurturing, scoring, routing, campaign management, and attribution

- Driving integrations across marketing platforms, Salesforce CRM, websites, customer data platforms, analytics tools, and third-party data providers

- Defining and tracking KPIs, including adoption, funnel performance, lead-to-opportunity conversion, attribution, pipeline contribution, and business value

- Partnering across Marketing, Sales, Technology, Data, Privacy, Security, and Compliance to deliver scalable solutions

- Evaluating and introducing AI-enabled marketing capabilities where they deliver measurable value

- Managing vendors, implementation partners, contracts, and platform evaluations

- Leading change-management activities, including communication, training, adoption, and feedback management

The ideal candidate will have 5+ years of Product Management experience, ideally in B2B enterprise Marketing Technology (MarTech). They will have strong knowledge of B2B marketing and demand-generation processes, including ABM, lead management, campaigns, and attribution.

Requirements include:

- Experience with Salesforce CRM and MarTech platforms such as Marketing Cloud Account Engagement/Pardot, Demandbase, 6sense, event platforms, DAM, CMS, or similar tools

- Experience with enterprise integrations, APIs, data flows, analytics, identity/consent considerations, and third-party data sources

- Strong product strategy, roadmap, backlog management, prioritization, and Agile delivery skills

- Data-driven approach to KPIs, adoption measures, funnel metrics, attribution, and business-value targets

- Proven cross-functional stakeholder management across Marketing, Sales, Technology, Data, Privacy, Security, and Compliance

Syneos Health offers a range of benefits, including career development and progression, supportive and engaged line management, technical and therapeutic area training, peer recognition, and total rewards program.

## Skills

### Required
- Product Management
- B2B marketing
- Demand generation
- ABM
- Lead management
- Salesforce CRM
- MarTech platforms
- Marketing Cloud Account Engagement/Pardot
- Demandbase
- 6sense
- Event platforms
- DAM
- CMS
- Enterprise integrations
- APIs
- Data flows
- Analytics
- Identity/consent considerations
- Third-party data sources
- Agile delivery
- Product strategy
- Roadmap management
- Backlog management
- Prioritization

### Nice to have
- Azure DevOps
- Figma
- Python
- R
- Scala
- Java
- AI-enabled marketing capabilities

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Source: [Apply at syneoshealth.wd12.myworkdayjobs.com](https://syneoshealth.wd12.myworkdayjobs.com/en-US/Syneos_Health_External_Site/job/IND-Hyderabad-Hybrid/Marketing-Product-Manager--Salesforce-_25111272?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)