# Account Based Marketing (ABM) Manager

**Company**: Autodesk
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://autodesk.wd1.myworkdayjobs.com/en-US/Ext/job/Tokyo-JPN/Account-Based-Marketing-Manager---D-M-and-Strategic-Accounts_26WD97759-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_bf664583-55e

## Description

The Account Based Marketing (ABM) Manager will drive new business acquisition through targeted account-based marketing strategies in Japan. This role focuses on new business acquisition, working closely with sales to identify, prioritize, and engage high-value accounts.

Responsibilities:

- Develop and execute account-based marketing strategies focused on new customer acquisition

- Design and implement integrated marketing programs across digital, events, content, and partner channels

- Drive alignment between Marketing and Sales to ensure pipeline generation and revenue impact from ABM programs

- Manage and optimize ABM campaign performance, including engagement metrics, pipeline contribution, and ROI

- Leverage marketing automation, AI and data tools to personalize engagement at scale

- Continuously improve ABM tactics through data-driven insights and experimentation

Collaboration and Interface:

- Strong collaboration skills with Sales and experience in Sales-Marketing alignment models

- Collaborate with cross-functional teams including Brand, Digital, Partner Marketing, and Industry Marketing to deliver cohesive campaigns

- Collaborate with other Account-based Marketers, Partner Marketers, Marketing Operations partners to ensure programmatic execution of personalized campaigns to targeted accounts

Minimum Qualifications:

- 5+ years of experience in B2B marketing, preferably in high-tech or software industries

- Hands-on experience in Account Based Marketing, demand generation, or enterprise marketing

- Experience working in matrixed and cross-functional organizations

- Proficiency in marketing automation platforms and CRM systems (e.g., Marketo, Salesforce)

- Strong analytical skills with the ability to interpret marketing metrics and optimize performance

- Experience creating personalized content and campaigns targeting specific personas and accounts

- Fluent in Japanese and Business-level fluency in English

- Demonstrated ability to thrive in a fast-changing, ambiguous environment, with a strong sense of ownership to independently make decisions and drive initiatives end-to-end

- Knowledge of the Architecture Engineering and Construction & Manufacturing industry is a strong advantage

- Estimated 20% travel required

## Skills

### Required
- Account Based Marketing
- Marketing Automation
- CRM Systems
- Analytical Skills
- Content Creation
- Japanese
- English

### Nice to have
- Architecture Engineering and Construction & Manufacturing industry knowledge

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Source: [Apply at autodesk.wd1.myworkdayjobs.com](https://autodesk.wd1.myworkdayjobs.com/en-US/Ext/job/Tokyo-JPN/Account-Based-Marketing-Manager---D-M-and-Strategic-Accounts_26WD97759-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)