# Product Marketing Manager **Company**: HP **Location**: Ness Ziona, Center District **Experience**: senior **Job type**: full-time **Category**: Marketing **Industry**: Technology **Apply**: https://hp.wd5.myworkdayjobs.com/en-US/ExternalCareerSite/job/Ness-Ziona-Center-District-Israel/Product-Marketing-Manager_3165153-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_bed81436-002 ## Description HP, the global leader in digital printing, is looking for an experienced, professional, and ambitious leader for its Global Business Unit in the Marketing Development team. The global product marketing manager is responsible for providing market leadership to increase customer usage of HP Indigo products. This key position will provide strategic thought leadership content to meet business objectives, and partner closely with other functions in the marketing, product and GTM teams to initiate and execute global business development activities. As a product marketing manager, you will be responsible for the entire product life cycle in your segment. In this role, you will be responsible for bringing new products to market, create competitive narratives, sales tools and content to promote the product GTM; for existing products you will maintain market leadership and highlight competitive advantages. Primary responsibilities: - Translate business objectives into the development of a yearly business plan, including strategies and tactics that increase HP’s awareness and relevancy, and generate demand. - Develop a deep understanding of our technology, segment requirements, and market trends to identify differentiation and market development opportunities. - Create content that promotes your segment’s leadership and addresses market challenges and opportunities to generate demand (case studies, articles, white papers, sales kits, sales collateral, videos, webinars, presentations, etc.). - Collaborate with existing customers to make them HP Indigo’s ambassadors, and to understand current and emerging needs and translate them into market needs that will inform future solutions and messaging. - Define, manage, and evolve differentiated competitive messaging and value propositions for your segment and the products included in the segment. - Collaborate with media channels to ensure integration of a multi-channel PR approach. - Work closely with GTM, sales enablement, and SMEs to develop supporting marketing tools for a successful product penetration strategy. - Plan and oversee the execution of industry events worldwide, working alongside the marketing team on events and tradeshows, with responsibility for strategy, HP Indigo messaging, content, and global overview. - Work with industry analysts to relate your segment value proposition to key trends and highlight HP Indigo in industry content, as well as drive new research. - Develop and track business development budgets and projections while maximizing ROI. Requirements: - 7+ years of experience in B2B marketing. - Ability to understand the technology of multi-disciplinary systems and combine it with business and strategic marketing. - Experience with marketing content writing (messages, success stories, marketing tools). - Demonstrated ability to work proactively and collaboratively with global, cross-functional teams. - Thought leadership – strategic thinking and ability to deliver messaging at a high level with supporting data. - Excellent communication, organization, decision-making, and problem-solving capabilities. - Ability to create leadership without authority. - Excellent mindset and a positive can-do attitude. - Ability to travel with varying intensity. - High-level English speaking and writing – Mandatory. - MBA advantage. ## Skills ### Required - B2B marketing - strategic marketing - marketing content writing - thought leadership - communication - organization - problem-solving ### Nice to have - MBA --- Source: [Apply at hp.wd5.myworkdayjobs.com](https://hp.wd5.myworkdayjobs.com/en-US/ExternalCareerSite/job/Ness-Ziona-Center-District-Israel/Product-Marketing-Manager_3165153-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)