# Content Optimization Specialist

**Company**: Datadog
**Location**: New York, NY
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $112,000-$140,000 USD
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/datadog/jobs/8246307?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_bebdadbd-bda

## Description

The Technical Content team at Datadog is looking for an experienced Content Optimization Specialist to help grow the visibility of Datadog across traditional search and AI-assisted search platforms.

As part of the Community organization, you will optimize written and video technical content for search engines, answer engines, generative engines, and AI/LLM experiences while identifying new opportunities as audience needs and search behavior continue to evolve.

**Responsibilities**

- Translate complex technical concepts into clear, well-structured content that aligns with audience-specific search intent.

- Manage on-page content optimization, including metadata, structure, and internal linking.

- Analyze how Datadog content is surfaced, cited, and summarized across AI-assisted search and agentic platforms, and use those findings to guide content optimization.

- Collaborate with cross-functional stakeholders across our Community, Marketing, and Product Management teams to ensure content aligns with SEO/AEO/GEO best practices and supports key growth initiatives.

- Conduct keyword research and content gap analysis that inform content production and optimization.

- Create content briefs and outlines that turn research findings into clear requirements for content development and optimization.

- Monitor and report on the results of content optimization efforts, highlighting gains, losses, and opportunities across search rankings, earned citations, AI visibility, traffic, and user engagement.

**Requirements**

- Experience creating a high volume of technically accurate content for an engineering and developer audience.

- Portfolio of content you've developed in previous roles and can show how your work contributed to measurable business results.

- 3-5 years of hands-on SEO experience, with a focus on on-page content optimization.

- 1-2 years of experience optimizing content for AI-assisted search and agentic platforms (ChatGPT, Claude, Gemini, Codex, etc.).

- Proficient with several SEO/AEO tools, such as Profound, Conductor, Semrush, Ahrefs, and Google Search Console.

- 2-5 years of experience working as a technical content writer, journalist, or content strategist at an AI or SaaS company.

- Stay up to date on SEO, AEO, GEO, and AI trends and know how to translate industry changes into opportunities.

**Benefits and Growth**

- High income earning opportunities based on self-performance.

- New hire stock equity (RSU) and employee stock purchase plan (ESPP).

- Continuous professional development, product training, and career pathing.

- Sales training in MEDDIC and Command of the Message.

- Intra-departmental mentor and buddy program for in-house networking.

- An inclusive company culture, opportunity to join our Community Guilds.

- Generous global benefits.

## Skills

### Required
- SEO
- content optimization
- AI-assisted search
- technical content writing
- keyword research

### Nice to have
- Profound
- Conductor
- Semrush
- Ahrefs
- Google Search Console

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/datadog/jobs/8246307?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)