# Specialist, Field Marketing **Company**: Red Bull **Location**: Portsmouth, New Hampshire **Work arrangement**: onsite **Experience**: senior **Job type**: full-time **Salary**: $65,000 - $85,000 **Category**: Marketing **Industry**: Beverages **Apply**: https://jobs.redbull.com/us-en/specialist-field-marketing-ref32880u?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_bebb69a2-1c3 ## Description As a Specialist, Field Marketing at Red Bull, you will support the Field Marketing Manager in making Red Bull #1 in their region. The Field Marketing Specialist acts as the face of Red Bull in their local market, gathering key local insights by building strong networks with specific communities and playgrounds, including key local creators. **Responsibilities:** - **Consumer Collecting Program Management**: Set clear goals with the Consumer Collecting Manager and Field Marketing Manager to drive trial that engages new users and expands the consumer base on and off campus in your region. - Communicate clear expectations and guidelines for Student Marketeers to effectively plan and deliver on trial driving plans in market and into student life during key moments and consumption occasions. - Ensure a strong sales support program is in place to drive distribution, excite the trade, and improve in-store visibility in and around university. - Work with your team to create exciting and relevant university initiatives that build brand and can love among students. - Use program tools and reporting features to steer an effective program focused on the right student groups, to track performance, and find opportunities to reach new consumers. - Coach and empower each team member in the planning process for a constant flow of fresh mission ideas to grow the user base. - Manage sampling requests externally and internally, ensuring these align with wider priorities. - Ensure effective interactions to drive positive trial with consumers, overcoming barriers and negative perceptions when needed. - **People Management**: Source and hire Student Marketeers with the right skills and attitude towards all business priorities. - Implement and uphold the national recruitment, onboarding, and training modules for consistency. - Train and lead Student Marketeers with an empowerment approach so they take ownership of their own targets that impact the business. - Lead a strong Team Leader program. - **Premium Appeal of Local Pride**: Create and support key events, scenes, and marketing opportunities in line with Red Bull brand values and relevant to the local consumer, in market and on campus, with a focus on participation. - Support in delivering a program with the right balance and involvement of third-party event properties in the right sport/culture scenes, on and off campus. - Identify collegiate and market-level local opinion leaders in relevant Red Bull scenes and work with the Field Marketing Manager to bring them to the World of Red Bull. - Be instrumental in the implementation of national and global events/projects with excellence. - Incorporate Indirect Sampling initiatives into the plan to broaden reach in occasions which are difficult to reach and where we can surprise our consumers. - Activate National pillars, events, and Global Brand Projects in and around universities encompassing the core program objectives. - **Marketing Innovation**: Work closely with the Field Marketing Manager in developing, owning, and executing new ideas that are locally relevant, complementing the activation of global and national initiatives. - Involve the Consumer Collecting team in idea generation for the field and capitalize on their personal university lifestyle to identify technology/digitally/socially driven consumer trends early. - Lead the creative process with Student Marketeers for a constant flow of new ideas to build loyalty within the student audience. - Understand the consumer landscape and how to approach and reach a variety of consumers in different consumption occasions and relevant ways through direct and indirect sampling. - **Organizational Capabilities and Enabling Structure**: Act as a role model and display the Red Bull values with a consistent tone of voice that is motivating and inspiring. - Ensure you have the right program set up, in the right areas to reach your target group, be flexible with resources so that we are always fishing where the fish are. - Drive efficiencies in our programs, using program tools to ensure we are set up for success. - Support the local logistics system to ensure you have the right tools, warehousing, and management in place to support the local needs succeeding in premium appearance and tool management. - Support the national operations team to manage product stock with discipline. - Regular maintenance and management of program tools, Mini fleet, and other branded items in a premium manner. **Requirements:** - 2+ years marketing experience - Experience in leading teams and managing people - A strategic thinker who takes initiative and ownership and makes things happen - A connector who has excellent communication and networking skills, who can open doors and excite people of an idea - Strong can-do attitude, strives for perfection and love for the detail in every project - Leadership, motivation, and ability to cultivate a team environment - Analytical, planning, budgetary, and project management competencies - Creative mind with a track record of putting new ideas into practice and assessing results - Bachelor's degree or equivalent work experience - Must be fluent in English, additional language skills an advantage - Excellent communication skills, including presenting and training abilities - Must have valid US driver's license **What We Offer:** - Travel 30-40% - Permanent - Benefits eligible - Base salary range: $65,000 - $85,000 + cash incentives - Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement ## Skills ### Required - marketing experience - team management - strategic thinking - communication skills - analytical skills - project management - creative thinking ### Nice to have - additional language skills - digital marketing - social media --- Source: [Apply at jobs.redbull.com](https://jobs.redbull.com/us-en/specialist-field-marketing-ref32880u?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)