# Senior Marketing Systems Architect

**Company**: Snowflake
**Location**: Menlo Park, CA
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: Full time
**Salary**: $158K – $206.8K
**Category**: Marketing
**Industry**: Technology

**Apply**: https://jobs.ashbyhq.com/snowflake/bd570db9-73d3-4aa9-a238-307407677cc5?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_be5fe27a-673

## Description

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work.

**About the Role**

Snowflake's marketing technology ecosystem powers our global go-to-market strategy. The Senior Marketing Systems Architect is responsible for the data and systems foundation of Marketing Operations: designing and optimizing our data architecture, ensuring integrations are reliable and scalable, and readying the ecosystem for the next generation of AI-powered marketing.

**Key Responsibilities**

- Design and optimize Marketing Operations data architecture across Salesforce, Marketo, Snowflake, Hightouch, Clay, and the broader MarTech ecosystem.

- Own the Marketo-to-Snowflake data sync: audit field mappings, identify gaps and redundancies, and partner with Data Engineering to remediate.

- Redesign segmentation architecture so audience definitions are consistent, maintainable, and scalable across platforms and regions.

- Improve lead routing, audience activation, and operational workflows to strengthen lifecycle performance and marketing data governance.

- Lead MarTech stack health and rationalization: assess platform utilization against cost, flag consolidation opportunities, and deliver renewal-readiness recommendations.

- Partner with GTM Engineering and Data Engineering to design, validate, and implement scalable technical solutions.

- Troubleshoot complex platform, integration, and data quality issues to improve system reliability and operational performance.

- Establish technical standards and governance that support future automation and AI capabilities.

**What does success look like?**

- Complete a Marketo-to-Snowflake field-level sync audit and deliver a remediation plan that strengthens data quality and platform reliability.

- Deliver a segmentation and audience architecture that is consistent and maintainable across Marketo, Snowflake, and regional teams.

- Improve lead routing, lifecycle architecture, and marketing data governance.

- Deliver a MarTech stack health assessment with rationalization recommendations and at least one consolidation decision executed.

- Establish technical standards that enable future automation and AI initiatives.

**Qualifications**

**Technical Skills**

- 5+ years of experience in Marketing Operations, Marketing Technology, Revenue Operations, or a related technical field.

- Deep expertise with Salesforce, Marketo, and enterprise MarTech platforms , you've owned platform architecture, not just campaign execution.

- Experience with marketing data architecture, system integrations, APIs, SQL, and troubleshooting complex data flows.

- Experience designing segmentation, lifecycle, lead routing, and marketing automation architectures at scale.

- Hands-on experience implementing and operating a reverse ETL or CDP platform.

- Familiarity with modern data platforms (Snowflake or equivalent), data warehouse-to-MAP sync architectures, and AI-enabled marketing technologies.

- Experience partnering with GTM Engineering, Data Engineering, or Product Engineering teams to deliver technical solutions.

**Core Competencies**

- Strong systems-thinking and technical problem-solving skills , you see how field-level decisions upstream cascade into downstream reporting and activation.

- Ability to diagnose and resolve complex data and integration challenges across multiple platforms simultaneously.

- MarTech rationalization mindset: you evaluate tools against cost, utilization, and strategic fit, not just capability.

- Strong analytical skills with a focus on scalability, reliability, and continuous improvement.

- Ability to translate business requirements into scalable technical solutions.

- Excellent cross-functional collaboration, communication, and project management skills.

## Skills

### Required
- Salesforce
- Marketo
- Snowflake
- Hightouch
- Clay
- SQL
- API
- Data Architecture
- System Integrations
- Troubleshooting
- Segmentation
- Lifecycle
- Lead Routing
- Marketing Automation

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Source: [Apply at jobs.ashbyhq.com](https://jobs.ashbyhq.com/snowflake/bd570db9-73d3-4aa9-a238-307407677cc5?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)