# Director, Forma Design Industry Strategy

**Company**: Autodesk
**Experience**: senior
**Job type**: full-time
**Salary**: competitive compensation package
**Category**: Product Management
**Industry**: Technology

**Apply**: https://autodesk.wd1.myworkdayjobs.com/en-US/Ext/job/Norway---Oslo/Director--Forma-Industry-Strategy_26WD99348?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_be0db201-2be

## Description

Autodesk is building the Forma Industry Cloud, a next-generation solution that is redefining how the built environment is designed, delivered, and operated. We are seeking a Director, Forma Design Industry Strategy to define the strategy and go-to-market direction for Autodesk's Forma design applications.

**Responsibilities**

**Strategy & Analysis**

- Define the strategy and go-to-market direction for Autodesk's Forma design applications portfolio, identifying where we invest, differentiate, and grow.

- Leverage qualitative and quantitative data, along with AI and the tools available, to turn customer, market, competitive, and product signals into a clear point of view.

- Guide decisions on pricing, packaging, portfolio clarity, and adoption, so customers understand how Forma design delivers value across planning, design, and delivery.

- Build the frameworks, briefs, and recommendations that help leadership make confident decisions.

**Evangelism & Advocacy**

- Serve as a strategic evangelist for the Forma Industry Cloud and Forma design applications, building awareness, alignment, and momentum across Autodesk.

- Represent Forma externally with customers, partners, and at industry events, building confidence in its direction.

- Capture and share customer stories and outcomes to demonstrate the platform's value and inspire adoption.

- Engage directly with customers and partners to test our approach and bring their feedback back into the organization.

**Cross-Functional Collaboration**

- Partner closely with the Forma design product team to shape the product roadmap, bringing market, competitive, and customer insight into the discussion.

- Work with Autodesk's global strategy team to connect Forma design's strategy to the company's broader Industry Cloud vision and portfolio.

- Align senior stakeholders across product, sales, marketing, customer success, and industry leadership on Forma's positioning, priorities, and execution.

- Establish a clear operating rhythm so strategy, messaging, and field execution stay connected.

**Minimum Qualifications**

- 10+ years across strategy, go-to-market, product, or management consulting, including significant time in or close to the AEC industry.

- Proven track record of leading teams and shaping strategy that delivers measurable business results.

- Deep understanding of AEC workflows and the opportunities for digital transformation across the built environment.

- Demonstrated experience representing a product or company externally with customers, analysts, and at industry events.

- Strong command of data and AI-enabled tools to generate insights and inform decisions, including cloud platforms and data-driven workflows.

- Bachelor's degree in business, strategy, architecture, engineering, construction management, or a related field (or equivalent experience).

## Skills

### Required
- strategy
- go-to-market
- product
- management consulting
- AEC industry
- data analysis
- AI-enabled tools
- cloud platforms

---

Source: [Apply at autodesk.wd1.myworkdayjobs.com](https://autodesk.wd1.myworkdayjobs.com/en-US/Ext/job/Norway---Oslo/Director--Forma-Industry-Strategy_26WD99348?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)