# Assistant Manager, Product Development & Marketing, GI

**Company**: Prudential
**Location**: Hong Kong
**Experience**: mid
**Job type**: full-time
**Category**: Marketing
**Industry**: Finance

**Apply**: https://prudential.wd3.myworkdayjobs.com/en-US/prudential/job/Hong-Kong/Assistant-Manager--Product-Development---Marketing--GI_26040615?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_bd0ccbed-4de

## Description

Prudential is seeking an Assistant Manager, Product Development & Marketing, GI. The successful candidate will execute product development processes, explore new product initiatives, and develop marketing materials.

Responsibilities:

- Execute product development process including design product skeleton, conduct market research, prepare product specification, develop sales materials and product literature, enhance system, liaise with different departments for product approval, and prepare communications to sales channel.

- Explore new product initiatives - idea generation, conduct feasibility study, analyze market trend and environment, service providers for value-added benefits.

- Develop, maintain, and regularly update product marketing materials and training materials to effectively position products to internal staff, agents, and customers.

- Work closely with internal teams to plan, coordinate, and deliver multi-channel marketing initiatives.

- Strengthen agency distribution effectiveness by delivering product training and creating agent engagement touchpoints.

- Participate in the introduction and development of digital tools and implement product online platform strategy.

- Promote and achieve efficiency and excellence, ensure compliance with corporate standards, legislation, and regulatory requirements.

Requirements:

- University graduate in Business Administration, Marketing, Insurance, or equivalent.

- 3-5 years of relevant experience and exposure in product development, product marketing, or promotional activities in the insurance sector.

- Possesses good sense in online/digital marketing and IT.

- Knowledge in general/life insurance products.

- Excellent communication and presentation skills.

- Good command of spoken and written English and Chinese.

- Proficiency in MS applications.

- Self-motivated, able to meet tight deadlines, and work under pressure.

## Skills

### Required
- product development
- marketing
- insurance
- digital marketing
- IT
- MS applications
- communication
- presentation

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Source: [Apply at prudential.wd3.myworkdayjobs.com](https://prudential.wd3.myworkdayjobs.com/en-US/prudential/job/Hong-Kong/Assistant-Manager--Product-Development---Marketing--GI_26040615?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)